Performance Marketing and CRM lead

As a Digital Performance Marketing Lead at Jetpac, you will be responsible for driving the paid growth engine across various digital channels. Your role will demand a combination of being data-obsessed and creative, requiring hands-on campaign execution skills while also being strategic enough to shape the growth direction. Here is an overview of your key responsibilities: - Develop and execute a high-impact performance marketing strategy across Meta, Google, programmatic, and other key channels - Own customer acquisition metrics such as CAC, ROAS, CPA, CVR, and retention, continuously optimizing for them - Run full-funnel campaigns for different user cohorts, geographies, and product lines - Scale campaigns profitably with a data-driven mindset while managing channel-specific budgets Additionally, you will need to: - Launch, monitor, and optimize campaigns across platforms, audiences, creatives, and geos - Set up robust tracking, attribution, and reporting infrastructure - Run rigorous A/B tests on creatives, copy, audiences, and landing pages In terms of qualifications, we are looking for candidates who possess: - 4-6 years of hands-on experience in digital/performance marketing - Proven experience scaling acquisition campaigns across Meta, Google, and other major platforms - Bachelor's degree in Marketing, Business, or a related field - Deep understanding of campaign performance metrics and attribution models - Experience managing multi-country or multi-lingual campaigns is a big plus - Strong analytical skills and fluency with ad platforms and data tools Preferred experience includes: - Prior experience in a tech startup or high-growth DTC brand - Background in travel, telecom, or fintech verticals - Familiarity with eSIM or digital telco space - Hands-on experience with tools like Google Ads, Meta Ads Manager, DV360 - Strong proficiency with Google Analytics, Mixpanel, Amplitude, Looker You will be offered: - Competitive salary and excellent performance-based incentives - Comprehensive benefits package, including health, dental, and vision coverage - Flexible work arrangements with remote or hybrid options - Career growth and professional development opportunities Circles, the parent company of Jetpac, is a global technology company reimagining the telco industry with its innovative SaaS platform. In addition to its SaaS business, Circles operates three other distinct businesses, including Circles.Life, a digital lifestyle telco brand based in Singapore, and Jetpac, a travel tech solutions provider offering eSIM roaming services. Circles values diversity and is an equal opportunity employer that does not discriminate on the basis of race, national origin, gender, disability, or age. As a Digital Performance Marketing Lead at Jetpac, you will be responsible for driving the paid growth engine across various digital channels. Your role will demand a combination of being data-obsessed and creative, requiring hands-on campaign execution skills while also being strategic enough to shape the growth direction. Here is an overview of your key responsibilities: - Develop and execute a high-impact performance marketing strategy across Meta, Google, programmatic, and other key channels - Own customer acquisition metrics such as CAC, ROAS, CPA, CVR, and retention, continuously optimizing for them - Run full-funnel campaigns for different user cohorts, geographies, and product lines - Scale campaigns profitably with a data-driven mindset while managing channel-specific budgets Additionally, you will need to: - Launch, monitor, and optimize campaigns across platforms, audiences, creatives, and geos - Set up robust tracking, attribution, and reporting infrastructure - Run rigorous A/B tests on creatives, copy, audiences, and landing pages In terms of qualifications, we are looking for candidates who possess: - 4-6 years of hands-on experience in digital/performance marketing - Proven experience scaling acquisition campaigns across Meta, Google, and other major platforms - Bachelor's degree in Marketing, Business, or a related field - Deep understanding of campaign performance metrics and attribution models - Experience managing multi-country or multi-lingual campaigns is a big plus - Strong analytical skills and fluency with ad platforms and data tools Preferred experience includes: - Prior experience in a tech startup or high-growth DTC brand - Background in travel, telecom, or fintech verticals - Familiarity with eSIM or digital telco space - Hands-on experience with tools like Google Ads, Meta Ads Manager, DV360 - Strong proficiency with Google Analytics, Mixpanel, Amplitude, Looker You will be offered: - Competitive salary and excellent performance-based incentives - Comprehensive benefits package, including health, dental, and vision coverage - Flexible work arrangements with remote or hybrid options - Career growth and professional development opportunities Circles, the parent company of Jetpac, is