Performance & Digital Marketing Executive

As a Performance & Digital Marketing Executive in Pune, you will be responsible for planning, executing, and optimizing digital marketing campaigns across various platforms. Your expertise in Google Ads, Meta Ads, SEO fundamentals, performance analytics, and conversion optimization will be crucial in driving impactful campaigns and contributing to the company's digital growth initiatives. **Roles and Responsibilities:** - **Performance Marketing:** - Plan, execute, and optimize paid campaigns across Google Ads, Facebook/Instagram Ads, LinkedIn, etc. - Monitor and analyze campaign performance to ensure KPIs (CTR, CPC, ROI, ROAS) are met. - Conduct A/B testing for ad creatives, targeting, and landing pages. - Prepare detailed performance reports and insights for continuous improvement. - **Social Media Marketing:** - Develop and manage monthly social media content calendars across platforms. - Coordinate with design and content teams for creatives and captions. - Engage with followers, respond to queries/comments, and grow social media communities organically. - Track and report on social media metrics and suggest optimizations. - **Email Marketing / Newsletters:** - Create and manage regular email campaigns and newsletters. - Segment audience lists and personalize campaigns based on user behavior and interests. - Analyze open rates, click rates, and conversions to improve performance. - Manage email tools like Mailchimp or similar. **Qualifications Required:** - 3-4 years of proven experience in digital and performance marketing roles. - Strong understanding of paid media platforms like Google Ads, Meta Ads, LinkedIn Ads. - Good knowledge of analytics tools such as Google Analytics, Meta Insights, UTM tracking, etc. - Hands-on experience with email marketing tools and CRM systems. - Creative mindset with an eye for design and copy for ads/social content. - Excellent written and verbal communication skills. - Self-starter with the ability to manage multiple campaigns simultaneously. - Experience with tools like Canva, Figma, or Adobe Creative Suite. - Knowledge of SEO basics and landing page optimization. - Exposure to marketing automation tools and lead nurturing workflows. This job will allow you to showcase your expertise in digital marketing while collaborating with cross-functional teams to deliver successful campaigns and contribute to the company's digital growth initiatives. As a Performance & Digital Marketing Executive in Pune, you will be responsible for planning, executing, and optimizing digital marketing campaigns across various platforms. Your expertise in Google Ads, Meta Ads, SEO fundamentals, performance analytics, and conversion optimization will be crucial in driving impactful campaigns and contributing to the company's digital growth initiatives. **Roles and Responsibilities:** - **Performance Marketing:** - Plan, execute, and optimize paid campaigns across Google Ads, Facebook/Instagram Ads, LinkedIn, etc. - Monitor and analyze campaign performance to ensure KPIs (CTR, CPC, ROI, ROAS) are met. - Conduct A/B testing for ad creatives, targeting, and landing pages. - Prepare detailed performance reports and insights for continuous improvement. - **Social Media Marketing:** - Develop and manage monthly social media content calendars across platforms. - Coordinate with design and content teams for creatives and captions. - Engage with followers, respond to queries/comments, and grow social media communities organically. - Track and report on social media metrics and suggest optimizations. - **Email Marketing / Newsletters:** - Create and manage regular email campaigns and newsletters. - Segment audience lists and personalize campaigns based on user behavior and interests. - Analyze open rates, click rates, and conversions to improve performance. - Manage email tools like Mailchimp or similar. **Qualifications Required:** - 3-4 years of proven experience in digital and performance marketing roles. - Strong understanding of paid media platforms like Google Ads, Meta Ads, LinkedIn Ads. - Good knowledge of analytics tools such as Google Analytics, Meta Insights, UTM tracking, etc. - Hands-on experience with email marketing tools and CRM systems. - Creative mindset with an eye for design and copy for ads/social content. - Excellent written and verbal communication skills. - Self-starter with the ability to manage multiple campaigns simultaneously. - Experience with tools like Canva, Figma, or Adobe Creative Suite. - Knowledge of SEO basics and landing page optimization. - Exposure to marketing automation tools and lead nurturing workflows. This job will allow you to showcase your expertise in digital marketing while collaborating with cross-functional teams to deliver successful campaigns and contribute to the company's digital growth initiatives.