Marketing Technology Consultant

Role Overview: You have the opportunity to work for Rakuten Symphony, a Rakuten Group company, that provides global B2B services for the mobile telco industry. As a Salesforce CRM Implementation SME, your role will involve driving the successful deployment and adoption of Salesforce CRM solutions to improve marketing effectiveness and enhance customer engagement. You will play a crucial part in analyzing business processes, gathering requirements, promoting user adoption, and collaborating with stakeholders to deliver effective CRM solutions. Key Responsibilities: - Analyze and redesign business processes to maximize the benefits of Salesforce CRM implementation, ensuring alignment with business objectives and customer needs. - Lead the effort in gathering, analyzing, and documenting business requirements, translating them into detailed functional specifications for Salesforce CRM solutions. - Act as a bridge between business stakeholders and the technical team, ensuring clear communication and alignment of objectives throughout the Salesforce implementation process. - Develop and implement strategies to promote user adoption, including training programs and support materials tailored to different user groups. - Collaborate with internal stakeholders across departments to understand their needs and translate them into effective CRM solutions. - Conduct thorough business process reviews and workflow analysis to identify areas for improvement and optimization through Salesforce CRM solutions. - Facilitate workshops and meetings with stakeholders to gather detailed business requirements, ensuring a clear understanding of desired outcomes and functionality. - Translate business requirements into detailed functional specifications and user stories, serving as a guide for the Salesforce implementation team. - Collaborate with Salesforce developers and architects to ensure that proposed solutions meet business needs and are feasible within the Salesforce platform. - Develop and maintain detailed documentation of the Salesforce CRM configuration, customizations, and processes for future reference and compliance. - Monitor and report on the progress of Salesforce CRM implementation projects, identifying risks and issues, and proposing mitigation strategies. - Lead the development and execution of comprehensive user acceptance testing (UAT) plans to ensure the implemented solutions meet business requirements. - Design and deliver training sessions to end-users, ensuring they are equipped with the knowledge and skills to effectively use the Salesforce CRM system. - Provide post-implementation support, gathering user feedback, and making recommendations for continuous improvement of the Salesforce CRM system. Qualifications Required: - 8 years of experience in E2E Salesforce CRM Implementation preferably in a Telecom Industry. - Salesforce Administrator certification or any relevant Salesforce certification. - Experience in data migration and data quality management within Salesforce. - Advanced degree in Business Administration, Information Technology, or related fields. - Project management certification (e.g., PMP, PRINCE2). About Rakuten Group: Rakuten Group, Inc. (TSE: 4755) is a global leader in internet services that empower individuals, communities, businesses, and society. With operations in 30 countries and regions, Rakuten aims to connect everybody and enable all to be. The company has over 30,000 employees and offers services in e-commerce, fintech, digital content, and communications to approximately 1.9 billion members worldwide. For more information, visit [Rakuten Global](https://global.rakuten.com/corp/). Rakuten Shugi Principles: Rakuten follows the 5 Shugi Principles of Success which include: - Always improve, always advance. - Be passionately professional. - Hypothesize - Practice - Validate. - Maximize Customer Satisfaction. - Speed!! Speed!! Speed!! Role Overview: You have the opportunity to work for Rakuten Symphony, a Rakuten Group company, that provides global B2B services for the mobile telco industry. As a Salesforce CRM Implementation SME, your role will involve driving the successful deployment and adoption of Salesforce CRM solutions to improve marketing effectiveness and enhance customer engagement. You will play a crucial part in analyzing business processes, gathering requirements, promoting user adoption, and collaborating with stakeholders to deliver effective CRM solutions. Key Responsibilities: - Analyze and redesign business processes to maximize the benefits of Salesforce CRM implementation, ensuring alignment with business objectives and customer needs. - Lead the effort in gathering, analyzing, and documenting business requirements, translating them into detailed functional specifications for Salesforce CRM solutions. - Act as a bridge between business stakeholders and the technical team, ensuring clear communication and alignment of objectives throughout the Salesforce imp