Marketing Program Specialist

Role Overview: At EY, you'll have the chance to build a career as unique as you are with the global scale support inclusive culture and technology to become the best version of you. And we're counting on your unique voice and perspective to help EY become even better too. Join us and build an exceptional experience for yourself and a better working world for all. Key Responsibilities: - Devise, execute, and optimize multichannel marketing campaigns across diverse platforms aligning initiatives with business objectives and leveraging EY's business insights. - Methodically track, manage, and report on campaign budgets to ensure efficient resource allocation promptly addressing any deviations from the plan. - Forge strong partnerships with Global Delivery Services, external vendors, and other key stakeholders to foster collaboration and achieve campaign goals. - Employ analytical tools (e.g. Google Analytics, Sprinklr, Adobe Analytics) to fine-tune campaigns, assess performance, and identify enhancement opportunities. - Produce comprehensive performance reports and insights for executive-level stakeholders to support decision-making. - Provide essential administrative and operational support to the BMC team including calendar management, meeting scheduling, coordination with stakeholders, and preparation of decks and presentations. - Conceptualize, organize, and execute hybrid experience formats such as webinars, podcasts, and roundtables targeting the most relevant buyer segments. Qualifications Required: - A bachelor's degree in business administration, marketing, or a related field is required. An MBA or MS in Marketing is preferred. - Must have a minimum 8-10 years of end-to-end campaign management experience, event management experience, and more than 9 years in B2B marketing preferably within professional services or similar sectors. Proven expertise in managing global-level processes and projects. - Must be experienced with all Microsoft Office Tools with competence in the use of Excel and PowerPoint. - Excellent interpersonal and communication skills; must be able to communicate clearly and with authenticity to senior leadership and stakeholders. - Must be able to work independently with minimal guidance. - High level of attention to detail and strong organizational skills are essential with the ability to prioritize effectively. Role Overview: At EY, you'll have the chance to build a career as unique as you are with the global scale support inclusive culture and technology to become the best version of you. And we're counting on your unique voice and perspective to help EY become even better too. Join us and build an exceptional experience for yourself and a better working world for all. Key Responsibilities: - Devise, execute, and optimize multichannel marketing campaigns across diverse platforms aligning initiatives with business objectives and leveraging EY's business insights. - Methodically track, manage, and report on campaign budgets to ensure efficient resource allocation promptly addressing any deviations from the plan. - Forge strong partnerships with Global Delivery Services, external vendors, and other key stakeholders to foster collaboration and achieve campaign goals. - Employ analytical tools (e.g. Google Analytics, Sprinklr, Adobe Analytics) to fine-tune campaigns, assess performance, and identify enhancement opportunities. - Produce comprehensive performance reports and insights for executive-level stakeholders to support decision-making. - Provide essential administrative and operational support to the BMC team including calendar management, meeting scheduling, coordination with stakeholders, and preparation of decks and presentations. - Conceptualize, organize, and execute hybrid experience formats such as webinars, podcasts, and roundtables targeting the most relevant buyer segments. Qualifications Required: - A bachelor's degree in business administration, marketing, or a related field is required. An MBA or MS in Marketing is preferred. - Must have a minimum 8-10 years of end-to-end campaign management experience, event management experience, and more than 9 years in B2B marketing preferably within professional services or similar sectors. Proven expertise in managing global-level processes and projects. - Must be experienced with all Microsoft Office Tools with competence in the use of Excel and PowerPoint. - Excellent interpersonal and communication skills; must be able to communicate clearly and with authenticity to senior leadership and stakeholders. - Must be able to work independently with minimal guidance. - High level of attention to detail and strong organizational skills are essential with the ability to prioritize effectively.