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Marketing Copy Specialist

Ig Group

All India • 1 month ago

Experience: 3 to 7 Yrs

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Job Description

You will be responsible for crafting compelling, on-brand copy that engages customers, simplifies complex financial concepts, and drives action across all marketing touchpoints. Your key responsibilities will include: - Writing transparent, persuasive copy for campaigns, email, social media, website, and app - Adapting tone and messaging for different audiences, markets, and product types - Collaborating with designers and strategists to develop integrated creative concepts - Translating complex financial information into accessible, engaging content - Ensuring all copy adheres to brand guidelines and regulatory requirements - Participating in creative brainstorming and campaign development - Maintaining consistency in brand voice across all customer communications To qualify for this role, you should meet the following requirements: - 3-5+ years of copywriting experience in advertising, marketing, or financial services - A portfolio demonstrating range across channels and formats - Ability to write for different customer segments and experience levels - Strong headline and conceptual thinking skills - Understanding of digital-first content and platform-specific writing - Experience with regulated copy and compliance review processes beneficial - Adaptability to work across B2C and B2B contexts You will be responsible for crafting compelling, on-brand copy that engages customers, simplifies complex financial concepts, and drives action across all marketing touchpoints. Your key responsibilities will include: - Writing transparent, persuasive copy for campaigns, email, social media, website, and app - Adapting tone and messaging for different audiences, markets, and product types - Collaborating with designers and strategists to develop integrated creative concepts - Translating complex financial information into accessible, engaging content - Ensuring all copy adheres to brand guidelines and regulatory requirements - Participating in creative brainstorming and campaign development - Maintaining consistency in brand voice across all customer communications To qualify for this role, you should meet the following requirements: - 3-5+ years of copywriting experience in advertising, marketing, or financial services - A portfolio demonstrating range across channels and formats - Ability to write for different customer segments and experience levels - Strong headline and conceptual thinking skills - Understanding of digital-first content and platform-specific writing - Experience with regulated copy and compliance review processes beneficial - Adaptability to work across B2C and B2B contexts

Posted on: March 11, 2026

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