Marketing Automation Manager

As a Marketing Automation Manager at Accenture, you will be responsible for driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions. Your role will involve providing strategic advisory services, conducting market research, and developing data-driven recommendations to enhance business performance. Key Responsibilities: - Work closely with clients as a consulting professional to design, build, and implement initiatives that enhance business performance - Plan, design, and execute large scale marketing automation programs across various channels such as email, SMS, Push, CRM, and web - Design new campaign strategies and marketing plans based on performance and insights - Conduct marketing automation vendor assessment - Assess clients' Campaign/Marketing automation capabilities and provide recommendations for optimization - Gather business requirements, design processes, and solutions for implementation of marketing and advertising solutions - Provide implementation support for campaign engines such as Adobe and Braze - Drive business development efforts and demonstrate thought leadership in the marketing automation space - Lead discovery and design workshops with clients to map marketing processes and deploy marketing processes in client's Workfront or other marketing workflow management system - Develop project plans, design documents, roadmaps, templates, layouts, reports, and other project artifacts aligning with requirements - Partner with technology solution providers and marketing agencies to deliver optimal solutions for clients - Identify new opportunities, develop solutions, and own proposals end to end - Budget projects/engagements for clients and work with middle to senior management levels within organizations - Shape and drive engagements, lead teams independently, and work effectively in a remote, virtual, global, fast-paced environment - Contribute to offering development skills to identify growth areas related to specific skills and platforms - Deliver and execute technical design solutions using Salesforce Marketing Cloud, Adobe Experience Cloud, and Braze - Apply technology know-how to enhance how clients reach out to their customers - Implement MarTech platforms and experience with AdTech platforms, Data visualization platforms, and Cloud Platforms - Opportunity to work on innovative projects and gain career growth and leadership exposure Qualifications Required: - Minimum 12+ years of experience - Educational Qualification: MBA Full-time / B.Tech/BE Accenture offers a dynamic environment where you can utilize your skills to excel in this role and contribute to the growth of the organization. As a Marketing Automation Manager at Accenture, you will be responsible for driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions. Your role will involve providing strategic advisory services, conducting market research, and developing data-driven recommendations to enhance business performance. Key Responsibilities: - Work closely with clients as a consulting professional to design, build, and implement initiatives that enhance business performance - Plan, design, and execute large scale marketing automation programs across various channels such as email, SMS, Push, CRM, and web - Design new campaign strategies and marketing plans based on performance and insights - Conduct marketing automation vendor assessment - Assess clients' Campaign/Marketing automation capabilities and provide recommendations for optimization - Gather business requirements, design processes, and solutions for implementation of marketing and advertising solutions - Provide implementation support for campaign engines such as Adobe and Braze - Drive business development efforts and demonstrate thought leadership in the marketing automation space - Lead discovery and design workshops with clients to map marketing processes and deploy marketing processes in client's Workfront or other marketing workflow management system - Develop project plans, design documents, roadmaps, templates, layouts, reports, and other project artifacts aligning with requirements - Partner with technology solution providers and marketing agencies to deliver optimal solutions for clients - Identify new opportunities, develop solutions, and own proposals end to end - Budget projects/engagements for clients and work with middle to senior management levels within organizations - Shape and drive engagements, lead teams independently, and work effectively in a remote, virtual, global, fast-paced environment - Contribute to offering development skills to identify growth areas related to specific skills and platforms - Deliver and execute technical design solutions using Salesforce Marketing Cloud, Adobe Experience Cloud, and Braze - Apply technology know-how to enhance how clients reach out to their custome