Manager - Digital Acquisition

Role Overview: You will be responsible for driving digital programs and campaigns for products with limited or no online journeys, such as LAS, LAMF, Mirae Asset Sharekhan Education, and Life Insurance. Your role will involve planning, strategizing, and executing digital campaigns targeted at cross-selling and up-selling to relevant client segments. Collaboration with product, marketing, analytics, and technology teams will be essential to design and implement targeted digital campaigns and integrate them with the lead management system for closure. Monitoring campaign performance metrics and optimizing for better outcomes will also be part of your responsibilities. Ensuring that all campaigns align with brand, compliance, and regulatory guidelines is crucial, as well as leveraging automation tools and analytics to personalize client communication and improve campaign efficiency. Additionally, you will need to identify new opportunities to digitally position offline products and enhance their customer reach. Key Responsibilities: - Drive digital programs and campaigns for products with limited or no online journeys, including LAS, LAMF, Mirae Asset Sharekhan Education, and Life Insurance. - Plan, strategize, and execute digital campaigns aimed at cross-selling and up-selling to relevant client segments. - Collaborate with product, marketing, analytics, and technology teams to design and implement targeted digital campaigns & integrating it with the lead management system for closure. - Monitor campaign performance metrics (reach, engagement, conversion, ROI) and optimize for better outcomes. - Ensure all campaigns align with brand, compliance, and regulatory guidelines. - Leverage automation tools and analytics to personalize client communication and improve campaign efficiency. - Identify new opportunities to digitally position offline products and enhance their customer reach. Qualification Required: - Experience in driving digital programs and campaigns. - Strong collaboration skills with cross-functional teams and vendors. - Proficiency in monitoring campaign performance metrics and optimizing outcomes. - Knowledge of automation tools and analytics for personalized client communication. - Ability to identify new opportunities for digital engagement. - Excellent communication skills for providing campaign performance insights and recommendations. Role Overview: You will be responsible for driving digital programs and campaigns for products with limited or no online journeys, such as LAS, LAMF, Mirae Asset Sharekhan Education, and Life Insurance. Your role will involve planning, strategizing, and executing digital campaigns targeted at cross-selling and up-selling to relevant client segments. Collaboration with product, marketing, analytics, and technology teams will be essential to design and implement targeted digital campaigns and integrate them with the lead management system for closure. Monitoring campaign performance metrics and optimizing for better outcomes will also be part of your responsibilities. Ensuring that all campaigns align with brand, compliance, and regulatory guidelines is crucial, as well as leveraging automation tools and analytics to personalize client communication and improve campaign efficiency. Additionally, you will need to identify new opportunities to digitally position offline products and enhance their customer reach. Key Responsibilities: - Drive digital programs and campaigns for products with limited or no online journeys, including LAS, LAMF, Mirae Asset Sharekhan Education, and Life Insurance. - Plan, strategize, and execute digital campaigns aimed at cross-selling and up-selling to relevant client segments. - Collaborate with product, marketing, analytics, and technology teams to design and implement targeted digital campaigns & integrating it with the lead management system for closure. - Monitor campaign performance metrics (reach, engagement, conversion, ROI) and optimize for better outcomes. - Ensure all campaigns align with brand, compliance, and regulatory guidelines. - Leverage automation tools and analytics to personalize client communication and improve campaign efficiency. - Identify new opportunities to digitally position offline products and enhance their customer reach. Qualification Required: - Experience in driving digital programs and campaigns. - Strong collaboration skills with cross-functional teams and vendors. - Proficiency in monitoring campaign performance metrics and optimizing outcomes. - Knowledge of automation tools and analytics for personalized client communication. - Ability to identify new opportunities for digital engagement. - Excellent communication skills for providing campaign performance insights and recommendations.