Manager / Assistant Manager Digital Marketing & Website

Role Overview: As a Manager / Assistant Manager in Digital Marketing & Website at Movate, you will be responsible for owning and scaling the digital marketing strategy, strengthening brand positioning, accelerating demand generation, and supporting revenue growth. Your role will involve a mix of strategy, execution, analytics, content-led growth, paid media, SEO/SEM, marketing automation, ABM, and AI-enabled marketing operations. Additionally, you will need a solid understanding of website ecosystems, CMS platforms, and web/server architecture to ensure optimal website performance, scalability, security, and conversion effectiveness. Key Responsibilities: - Define and execute the global digital marketing strategy aligned with business growth objectives. - Build integrated campaigns across paid, owned, and earned channels for lead generation and brand awareness. - Develop digital plans for key service lines, target industries, geographies, and strategic accounts. - Drive qualified pipeline through multi-channel demand generation programs. - Develop and optimize account-based marketing (ABM) campaigns for named accounts and buying groups. - Lead global paid digital programs across various platforms to optimize CAC, CPL, ROAS, and conversion rates. - Manage website infrastructure, including WordPress, Webflow, Drupal, Unbounce, and Instapage. - Own SEO strategy, on-page optimization, keyword strategy, backlink support, and organic growth. - Build dashboards and reports for campaign performance, attribution, engagement, and ROI. - Strengthen Movate's digital brand presence and ensure consistency in messaging and positioning across digital touchpoints. Qualification Required: - Bachelors degree in Marketing, Business, Communications, or related field. - MBA or equivalent postgraduate qualification preferred. - 10+ years of relevant digital marketing experience, with significant exposure to B2B IT services. - Certifications in Google Ads, GA4, HubSpot, Marketo, LinkedIn Marketing, or SEO tools are preferred. Additional Details: If you are a strategic, data-driven digital marketer with strong B2B IT services experience and a passion for building high-impact digital growth engines, Movate offers you the opportunity to shape global marketing outcomes in a fast-evolving technology landscape. Role Overview: As a Manager / Assistant Manager in Digital Marketing & Website at Movate, you will be responsible for owning and scaling the digital marketing strategy, strengthening brand positioning, accelerating demand generation, and supporting revenue growth. Your role will involve a mix of strategy, execution, analytics, content-led growth, paid media, SEO/SEM, marketing automation, ABM, and AI-enabled marketing operations. Additionally, you will need a solid understanding of website ecosystems, CMS platforms, and web/server architecture to ensure optimal website performance, scalability, security, and conversion effectiveness. Key Responsibilities: - Define and execute the global digital marketing strategy aligned with business growth objectives. - Build integrated campaigns across paid, owned, and earned channels for lead generation and brand awareness. - Develop digital plans for key service lines, target industries, geographies, and strategic accounts. - Drive qualified pipeline through multi-channel demand generation programs. - Develop and optimize account-based marketing (ABM) campaigns for named accounts and buying groups. - Lead global paid digital programs across various platforms to optimize CAC, CPL, ROAS, and conversion rates. - Manage website infrastructure, including WordPress, Webflow, Drupal, Unbounce, and Instapage. - Own SEO strategy, on-page optimization, keyword strategy, backlink support, and organic growth. - Build dashboards and reports for campaign performance, attribution, engagement, and ROI. - Strengthen Movate's digital brand presence and ensure consistency in messaging and positioning across digital touchpoints. Qualification Required: - Bachelors degree in Marketing, Business, Communications, or related field. - MBA or equivalent postgraduate qualification preferred. - 10+ years of relevant digital marketing experience, with significant exposure to B2B IT services. - Certifications in Google Ads, GA4, HubSpot, Marketo, LinkedIn Marketing, or SEO tools are preferred. Additional Details: If you are a strategic, data-driven digital marketer with strong B2B IT services experience and a passion for building high-impact digital growth engines, Movate offers you the opportunity to shape global marketing outcomes in a fast-evolving technology landscape.