Lead - Product Marketing, InMobi Advertising

As a Lead Product Marketing at InMobi Advertising, your role involves driving global go-to-market strategies and differentiating mobile AdTech offerings. Your efforts will be crucial in shaping the success of InMobi's performance solutions product marketing initiatives. **Role Overview:** InMobi Performance Solutions team is seeking a seasoned Product Marketing Lead in Bangalore to develop strategies, narratives, and impactful materials for product launches. You will collaborate with cross-functional teams, integrate client feedback, conduct market research, and drive comprehensive marketing plans. **Key Responsibilities:** - Develop market positioning strategies and narratives to distinguish InMobi's offerings - Collaborate with Product, Sales, Marketing, and Account Management teams to establish consistent product messaging framework - Serve as a liaison between clients and the product team to enhance product quality and market responsiveness - Partner with the central marketing team to develop integrated marketing plans covering content creation, research, website updates, and more - Conduct market research to understand customer needs, experiences, and expectations - Perform competitive analyses to refine market positioning and maintain a competitive edge - Collaborate with regional Customer Success Managers and partner managers for customer engagement initiatives - Define key performance indicators for product success and report progress to key stakeholders - Partner with the sales training team to prepare sales representatives for client meetings and industry events **Qualifications Required:** - Minimum 5 years of overall experience with 3-5 years dedicated to product marketing in the AdTech/MarTech industry - Exceptional verbal and written communication skills tailored to AdTech personas - Proven ability to develop high-quality content across various formats - Strong analytical and conceptual thinking skills to tackle complex challenges - Ability to work effectively in cross-functional, matrixed environments across different regions - Proven track record of influencing key stakeholders to drive strategic initiatives InMobi is committed to nurturing and investing in your development through continuous learning and career progression. Additionally, InMobi is an Equal Employment Opportunity employer and provides reasonable accommodations for qualified individuals with disabilities. For more information about benefits and values, please visit [InMobi Careers](https://www.inmobi.com/company/careers). As a Lead Product Marketing at InMobi Advertising, your role involves driving global go-to-market strategies and differentiating mobile AdTech offerings. Your efforts will be crucial in shaping the success of InMobi's performance solutions product marketing initiatives. **Role Overview:** InMobi Performance Solutions team is seeking a seasoned Product Marketing Lead in Bangalore to develop strategies, narratives, and impactful materials for product launches. You will collaborate with cross-functional teams, integrate client feedback, conduct market research, and drive comprehensive marketing plans. **Key Responsibilities:** - Develop market positioning strategies and narratives to distinguish InMobi's offerings - Collaborate with Product, Sales, Marketing, and Account Management teams to establish consistent product messaging framework - Serve as a liaison between clients and the product team to enhance product quality and market responsiveness - Partner with the central marketing team to develop integrated marketing plans covering content creation, research, website updates, and more - Conduct market research to understand customer needs, experiences, and expectations - Perform competitive analyses to refine market positioning and maintain a competitive edge - Collaborate with regional Customer Success Managers and partner managers for customer engagement initiatives - Define key performance indicators for product success and report progress to key stakeholders - Partner with the sales training team to prepare sales representatives for client meetings and industry events **Qualifications Required:** - Minimum 5 years of overall experience with 3-5 years dedicated to product marketing in the AdTech/MarTech industry - Exceptional verbal and written communication skills tailored to AdTech personas - Proven ability to develop high-quality content across various formats - Strong analytical and conceptual thinking skills to tackle complex challenges - Ability to work effectively in cross-functional, matrixed environments across different regions - Proven track record of influencing key stakeholders to drive strategic initiatives InMobi is committed to nurturing and investing in your development through continuous learning and career progression. Additionally, InMobi is an Equal Employment Opportunity employer and provides reasonable accommodations for qualified individuals with disabilities. For more info