Institutional Sales Manager Food industry

As an Institutional Sales Manager specializing in sweets (B2B), your role will involve driving B2B and institutional sales of Gulab Jamun and allied sweets across bulk consumption channels. You will be responsible for building long-term partnerships with catering companies, hotels, banquets, QSRs, corporate gifting clients, and institutional buyers. Your focus will be on ensuring volume growth, margin optimization, and operational efficiency. Key Responsibilities: - Develop and expand institutional sales channels including caterers, banquet halls, hotels, QSRs, corporates, and event management companies. - Acquire new B2B customers and strengthen relationships with existing institutional clients. - Drive bulk orders, contract sales, and recurring business. - Negotiate pricing, volume slabs, payment terms, and annual rate contracts. - Ensure profitability while balancing high-volume institutional requirements. - Work closely with finance teams on credit control and collections. - Coordinate with production, logistics, and quality teams for timely order execution. - Ensure compliance with food safety and quality standards for institutional customers. - Handle escalations related to service levels, product quality, or delivery timelines. - Promote bulk packs, HoReCa-friendly SKUs, and customized offerings. - Support development of value-added products for institutional and catering needs. - Identify seasonal demand opportunities such as weddings, festivals, and corporate events. - Track institutional demand trends, pricing benchmarks, and competitor activity. - Prepare sales forecasts, pipeline reports, and performance dashboards. - Provide inputs for capacity planning and product development. Qualifications: - MBA / PGDM in Sales, Marketing, or Business Management (preferred). - 610 years of experience in Institutional / B2B Sales within FMCG, Food, Dairy, or HoReCa segments. - Strong network with caterers, hotels, QSRs, banquet operators, or corporate buyers. - Understanding of bulk pricing, contracts, and institutional procurement processes. This job requires a proactive approach to sales development, strong negotiation skills, and the ability to manage relationships with various institutional clients in the sweets industry. As an Institutional Sales Manager specializing in sweets (B2B), your role will involve driving B2B and institutional sales of Gulab Jamun and allied sweets across bulk consumption channels. You will be responsible for building long-term partnerships with catering companies, hotels, banquets, QSRs, corporate gifting clients, and institutional buyers. Your focus will be on ensuring volume growth, margin optimization, and operational efficiency. Key Responsibilities: - Develop and expand institutional sales channels including caterers, banquet halls, hotels, QSRs, corporates, and event management companies. - Acquire new B2B customers and strengthen relationships with existing institutional clients. - Drive bulk orders, contract sales, and recurring business. - Negotiate pricing, volume slabs, payment terms, and annual rate contracts. - Ensure profitability while balancing high-volume institutional requirements. - Work closely with finance teams on credit control and collections. - Coordinate with production, logistics, and quality teams for timely order execution. - Ensure compliance with food safety and quality standards for institutional customers. - Handle escalations related to service levels, product quality, or delivery timelines. - Promote bulk packs, HoReCa-friendly SKUs, and customized offerings. - Support development of value-added products for institutional and catering needs. - Identify seasonal demand opportunities such as weddings, festivals, and corporate events. - Track institutional demand trends, pricing benchmarks, and competitor activity. - Prepare sales forecasts, pipeline reports, and performance dashboards. - Provide inputs for capacity planning and product development. Qualifications: - MBA / PGDM in Sales, Marketing, or Business Management (preferred). - 610 years of experience in Institutional / B2B Sales within FMCG, Food, Dairy, or HoReCa segments. - Strong network with caterers, hotels, QSRs, banquet operators, or corporate buyers. - Understanding of bulk pricing, contracts, and institutional procurement processes. This job requires a proactive approach to sales development, strong negotiation skills, and the ability to manage relationships with various institutional clients in the sweets industry.