HR Tech Analyst

You will support strategic and tactical marketing issues for Relationship Marketing and/or a specific Brand Marketing or Business department by providing analytical consulting on operational and program structure issues for the frequency program. Additionally, you will provide recommendations on consumer targeting through the statistical modeling of customer behavior. - Utilize campaign management, data mining software, and statistical/computational methods to analyze results of direct marketing testing in frequency and non-frequency applications based on analytical objectives from business functional areas. - Build statistical models of customer behavior and business processes and make recommendations for enhancements to the marketing database from an information needs perspective. - Prepare presentations to marketing managers based on the interpretation of data analysis to report findings and make recommendations based on results. - Develop content for formal Analytical Skills training courses for marketing managers. - Apply analytical techniques to one or more disciplines. - Select and use appropriate software to effectively analyze and compile data. Qualifications Required: - Bachelors or Masters Degree in Quantitative Discipline or an equivalent combination of education and work-related experience. - 4 to 7 years progressive work-related experience in relational decision-support databases and consulting in the analytics discipline with demonstrated proficiency and understanding in one or more functions related to the position. IHG Hotels & Resorts is committed to delivering True Hospitality for Good on a global scale. With a presence in over 6,000 hotel destinations worldwide, a career at IHG offers you the opportunity to broaden your horizons. The company values connections, productivity, and being together to foster a unique sense of belonging. IHG provides flexibility and balance by offering a hybrid way of working that blends office and remote working. The company promotes a culture of trust, support, and acceptance, welcoming different backgrounds, experiences, and perspectives. IHG Hotels & Resorts provides equal employment opportunities and is committed to creating inclusive teams where colleagues can bring their whole selves to work. You will support strategic and tactical marketing issues for Relationship Marketing and/or a specific Brand Marketing or Business department by providing analytical consulting on operational and program structure issues for the frequency program. Additionally, you will provide recommendations on consumer targeting through the statistical modeling of customer behavior. - Utilize campaign management, data mining software, and statistical/computational methods to analyze results of direct marketing testing in frequency and non-frequency applications based on analytical objectives from business functional areas. - Build statistical models of customer behavior and business processes and make recommendations for enhancements to the marketing database from an information needs perspective. - Prepare presentations to marketing managers based on the interpretation of data analysis to report findings and make recommendations based on results. - Develop content for formal Analytical Skills training courses for marketing managers. - Apply analytical techniques to one or more disciplines. - Select and use appropriate software to effectively analyze and compile data. Qualifications Required: - Bachelors or Masters Degree in Quantitative Discipline or an equivalent combination of education and work-related experience. - 4 to 7 years progressive work-related experience in relational decision-support databases and consulting in the analytics discipline with demonstrated proficiency and understanding in one or more functions related to the position. IHG Hotels & Resorts is committed to delivering True Hospitality for Good on a global scale. With a presence in over 6,000 hotel destinations worldwide, a career at IHG offers you the opportunity to broaden your horizons. The company values connections, productivity, and being together to foster a unique sense of belonging. IHG provides flexibility and balance by offering a hybrid way of working that blends office and remote working. The company promotes a culture of trust, support, and acceptance, welcoming different backgrounds, experiences, and perspectives. IHG Hotels & Resorts provides equal employment opportunities and is committed to creating inclusive teams where colleagues can bring their whole selves to work.