Horeca Sales Manager

We are seeking a HORECA Sales Manager with a  funded Sustainable Packaging Startup.   Job Profile:   Lead a Sales Team Identify and onboard new clients across HoReCa, retail, institutional, and B2B segments Drive revenue growth through effective field sales and market penetration strategies Build and maintain strong relationships with  F&B teams, purchase managers, distributors, and corporate clients, Promote the brands product portfolio including fresh, frozen, and dry agri-products Conduct daily field visits to generate leads and close business deals Manage pricing discussions, negotiations, and contract closures Track market trends, competitor activities, and new business opportunities Coordinate with internal teams for seamless execution of orders and client servicing Maintain CRM updates, sales reports, and pipeline tracking Ensure timely collections and adherence to company credit policies. Strong experience in managing channel partners, distributors, and dealer networks will be an added advantage.   HORECA Sales Manager Requirements:   Bachelors degree in Business, Marketing, Hospitality, or related field 10+ years of experience in B2B Sales / FMCG / Food & Beverage / HoReCa / Field Sales Strong Sales leadership experience Proven experience in client acquisition, onboarding, and relationship management Strong exposure to HoReCa or institutional sales channels is mandatory Good network in regional markets will be an added advantage Excellent communication, negotiation, and interpersonal skills Target-oriented and self-driven individual contributor Proficient in MS Office and CRM tools Willingness to travel for field sales