Head of Digital

As a digital growth expert at Mookuthi, you will have the opportunity to reimagine Mookuthi.com into a rich, intuitive, and conversion-optimized experience that effectively communicates the brand story. Your role will involve translating the high-touch offline experience into a scalable digital journey, owning digital revenue across various channels, and building a full-funnel engine for lead generation, nurturing, conversion, and retention. Additionally, you will be responsible for hiring and mentoring a junior team as the digital channel scales and setting up dashboards to measure outcomes effectively. Key Responsibilities: - Reimagine Mookuthi.com to deliver the brand story in detail through a user-friendly and conversion-optimized platform - Translate offline experiences into a digital journey that resonates with a global audience - Drive digital revenue growth through paid marketing, content strategy, SEO, email marketing, and web performance - Build and optimize full-funnel strategies for lead generation, conversion, and customer retention - Recruit and mentor a junior team to support digital channel growth - Establish performance measurement dashboards and iterate quickly based on insights Qualifications Required: - 5-8 years of experience in D2C digital growth, preferably in fashion, lifestyle, beauty, or luxury sectors - Proficiency in e-commerce UX, performance marketing, and content strategy - Previous experience with Shopify or similar platforms, ad platforms such as Meta and Google, and CRM/email tools - Proven track record of building funnels from scratch and ability to balance brand storytelling with performance metrics - Strong ownership mentality, curiosity, and alignment with a craft-led, consumer-first approach - Empathy, a keen eye for fashion and luxury, and a passion for creating engaging digital experiences Join Mookuthi's dynamic team and be part of the digital evolution from the ground floor. Benefit from high visibility, full ownership of your projects, and the opportunity to work closely with the founder to shape a globally resonant brand rooted in cultural depth. Embrace the creativity, agility, and boldness of our team as we move fast and build boldly towards a common vision. As a digital growth expert at Mookuthi, you will have the opportunity to reimagine Mookuthi.com into a rich, intuitive, and conversion-optimized experience that effectively communicates the brand story. Your role will involve translating the high-touch offline experience into a scalable digital journey, owning digital revenue across various channels, and building a full-funnel engine for lead generation, nurturing, conversion, and retention. Additionally, you will be responsible for hiring and mentoring a junior team as the digital channel scales and setting up dashboards to measure outcomes effectively. Key Responsibilities: - Reimagine Mookuthi.com to deliver the brand story in detail through a user-friendly and conversion-optimized platform - Translate offline experiences into a digital journey that resonates with a global audience - Drive digital revenue growth through paid marketing, content strategy, SEO, email marketing, and web performance - Build and optimize full-funnel strategies for lead generation, conversion, and customer retention - Recruit and mentor a junior team to support digital channel growth - Establish performance measurement dashboards and iterate quickly based on insights Qualifications Required: - 5-8 years of experience in D2C digital growth, preferably in fashion, lifestyle, beauty, or luxury sectors - Proficiency in e-commerce UX, performance marketing, and content strategy - Previous experience with Shopify or similar platforms, ad platforms such as Meta and Google, and CRM/email tools - Proven track record of building funnels from scratch and ability to balance brand storytelling with performance metrics - Strong ownership mentality, curiosity, and alignment with a craft-led, consumer-first approach - Empathy, a keen eye for fashion and luxury, and a passion for creating engaging digital experiences Join Mookuthi's dynamic team and be part of the digital evolution from the ground floor. Benefit from high visibility, full ownership of your projects, and the opportunity to work closely with the founder to shape a globally resonant brand rooted in cultural depth. Embrace the creativity, agility, and boldness of our team as we move fast and build boldly towards a common vision.