Growth Product Manager

As a Product Manager at Rupeezy, you will be responsible for leading the development and optimization of the website product and user growth initiatives. Your main focus will be on improving user journeys, optimizing conversion funnels, and utilizing data-driven insights to enhance acquisition and engagement. You will collaborate closely with engineering, design, marketing, and analytics teams to create and refine web experiences that enhance user acquisition, onboarding, and conversion. **Responsibilities:** - Own and drive the product roadmap for Rupeezy's website, with a specific emphasis on user acquisition, onboarding flows, and conversion optimization. - Identify opportunities to enhance visitor-to-lead conversion rates by implementing landing page optimizations and enhancing user journey design. - Plan and execute A/B testing experiments utilizing tools like Optimizely or VWO to continually enhance product performance. - Work closely with marketing teams to synchronize SEO, content strategy, and product enhancements for organic growth. - Implement and oversee technical SEO enhancements, such as site structure, schema markup, page performance, and indexing. - Analyze user behavior utilizing tools like Google Analytics 4, Mixpanel, SQL, Tableau, or Hotjar to pinpoint drop-offs and improve the funnel. - Collaborate with design and engineering teams to enhance UX, page performance, and conversion flows throughout the website. - Conduct competitive analysis and market research to uncover opportunities for product enhancements and growth initiatives. - Manage stakeholder communication and ensure the timely delivery of product initiatives. **Requirements:** - 3-6 years of Product Management experience, preferably in fintech or digital platforms. - Strong background in Conversion Rate Optimization (CRO), involving A/B testing, landing page optimization, and user journey mapping. - Proficient understanding of Search Engine Optimization (SEO), encompassing technical SEO, keyword strategy (Semrush/Ahrefs), content audits, and schema markup. - Solid data analytics skills using tools like Google Analytics 4, SQL, Tableau, Mixpanel, and heatmapping tools like Hotjar. - Experience collaborating with cross-functional teams, including engineering, marketing, and design. - Strong problem-solving skills and a data-driven decision-making approach. - Excellent communication and stakeholder management abilities. In your role as a Product Manager at Rupeezy, prior experience in stockbroking or fintech platforms is preferred. Exposure to growth product management or acquisition funnels, as well as an understanding of UX/UI principles and web performance optimization, would be beneficial. As a Product Manager at Rupeezy, you will be responsible for leading the development and optimization of the website product and user growth initiatives. Your main focus will be on improving user journeys, optimizing conversion funnels, and utilizing data-driven insights to enhance acquisition and engagement. You will collaborate closely with engineering, design, marketing, and analytics teams to create and refine web experiences that enhance user acquisition, onboarding, and conversion. **Responsibilities:** - Own and drive the product roadmap for Rupeezy's website, with a specific emphasis on user acquisition, onboarding flows, and conversion optimization. - Identify opportunities to enhance visitor-to-lead conversion rates by implementing landing page optimizations and enhancing user journey design. - Plan and execute A/B testing experiments utilizing tools like Optimizely or VWO to continually enhance product performance. - Work closely with marketing teams to synchronize SEO, content strategy, and product enhancements for organic growth. - Implement and oversee technical SEO enhancements, such as site structure, schema markup, page performance, and indexing. - Analyze user behavior utilizing tools like Google Analytics 4, Mixpanel, SQL, Tableau, or Hotjar to pinpoint drop-offs and improve the funnel. - Collaborate with design and engineering teams to enhance UX, page performance, and conversion flows throughout the website. - Conduct competitive analysis and market research to uncover opportunities for product enhancements and growth initiatives. - Manage stakeholder communication and ensure the timely delivery of product initiatives. **Requirements:** - 3-6 years of Product Management experience, preferably in fintech or digital platforms. - Strong background in Conversion Rate Optimization (CRO), involving A/B testing, landing page optimization, and user journey mapping. - Proficient understanding of Search Engine Optimization (SEO), encompassing technical SEO, keyword strategy (Semrush/Ahrefs), content audits, and schema markup. - Solid data analytics skills using tools like Google Analytics 4, SQL, Tableau, Mixpanel, and heatmapping tools like Hotjar. - Experience collaborating with cross-functional teams, including engineerin