Growth & Engagement Marketing Leader

You will be a part of a team at CloudSEK, a leading Cyber security product company in India, with a mission to develop the world's fastest and most reliable AI technology for real-time identification and resolution of digital threats. The company leverages Artificial Intelligence and Machine Learning to provide quick and accurate threat analysis, detection across various internet sources, and prompt resolution with minimal human intervention. **Key Responsibilities:** 1. **Digital & Growth Marketing (Paid & Organic)** 2. **Account Based Marketing** 3. **BDR Activities & Outbound Acceleration** - Own a full-funnel demand generation across channels **Digital & Growth Marketing** **Organic** - Develop an SEO-driven Content Strategy - Establish a LinkedIn Thought Leadership Engine - Launch gated assets such as reports, whitepapers, and tools - Optimize website conversion flow - Create landing pages for high-intent lead generation campaigns **Paid** - Manage LinkedIn ads, Google ads, and retargeting campaigns - Create ICP Focused Campaigns - Optimize for SQLs rather than vanity metrics - Conduct A/B tests across creatives and messaging - Monitor customer acquisition cost and pipeline ROI **ABM** - Design and implement targeted campaigns for high-value accounts - Define Tier 1, 2, 3 accounts in collaboration with Sales - Develop personalized messaging for CISOs, CTOs, and decision-makers - Execute multi-touch ABM campaigns using platforms like Sales Navigator, Outplay, and Demandbase - Collaborate with Sales to convert engagement into meetings **Goal:** Drive high-quality, high-intent meetings from strategic accounts. **BDR Activities & Outbound Acceleration** Collaborate closely with BDRs to convert marketing intent into sales conversations. - Design outbound messaging frameworks - Create sequences for cold outreach - Develop trigger-based outreach campaigns - Provide BDRs with target lists, personalization assets, case studies, and industry-specific messaging - Ensure outbound strategies are data-backed and strategic **Benefits of Joining CloudSEK:** At CloudSEK, you will have the opportunity to enhance your skills while working on meaningful projects. Along with a competitive salary, you will receive generous perks and incentives, including: - Flexible working hours - Access to food, unlimited snacks, and drinks at the office Moreover, CloudSEK values team bonding and organizes activities like games, fun sessions, and music, offering you a chance to showcase your creative side. As an equal opportunity employer, CloudSEK is dedicated to creating a diverse and inclusive workplace, welcoming candidates from all backgrounds to apply. You will be a part of a team at CloudSEK, a leading Cyber security product company in India, with a mission to develop the world's fastest and most reliable AI technology for real-time identification and resolution of digital threats. The company leverages Artificial Intelligence and Machine Learning to provide quick and accurate threat analysis, detection across various internet sources, and prompt resolution with minimal human intervention. **Key Responsibilities:** 1. **Digital & Growth Marketing (Paid & Organic)** 2. **Account Based Marketing** 3. **BDR Activities & Outbound Acceleration** - Own a full-funnel demand generation across channels **Digital & Growth Marketing** **Organic** - Develop an SEO-driven Content Strategy - Establish a LinkedIn Thought Leadership Engine - Launch gated assets such as reports, whitepapers, and tools - Optimize website conversion flow - Create landing pages for high-intent lead generation campaigns **Paid** - Manage LinkedIn ads, Google ads, and retargeting campaigns - Create ICP Focused Campaigns - Optimize for SQLs rather than vanity metrics - Conduct A/B tests across creatives and messaging - Monitor customer acquisition cost and pipeline ROI **ABM** - Design and implement targeted campaigns for high-value accounts - Define Tier 1, 2, 3 accounts in collaboration with Sales - Develop personalized messaging for CISOs, CTOs, and decision-makers - Execute multi-touch ABM campaigns using platforms like Sales Navigator, Outplay, and Demandbase - Collaborate with Sales to convert engagement into meetings **Goal:** Drive high-quality, high-intent meetings from strategic accounts. **BDR Activities & Outbound Acceleration** Collaborate closely with BDRs to convert marketing intent into sales conversations. - Design outbound messaging frameworks - Create sequences for cold outreach - Develop trigger-based outreach campaigns - Provide BDRs with target lists, personalization assets, case studies, and industry-specific messaging - Ensure outbound strategies are data-backed and strategic **Benefits of Joining CloudSEK:** At CloudSEK, you will have the opportunity to enhance your skills while working on meaningful projects. Along with a competitive salary, you will receive generous perks and incentives, including: - Flexible workin