Engineering Manager - Marketing Technology

As an experienced Engineering Manager Marketing Technology, you will play a crucial role in leading and scaling high-performing engineering teams responsible for building, integrating, and operating enterprise marketing platforms. Your responsibilities will include driving technical execution, platform reliability, team development, and cross-functional collaboration to ensure the efficient delivery of data-driven, personalized, and compliant customer journeys across multiple channels. Key Responsibilities: - Lead, mentor, and grow cross-functional engineering teams supporting marketing platforms and campaign execution. - Establish engineering best practices, delivery standards, and performance metrics. - Support onboarding, coaching, career development, and performance management of engineers. - Foster a culture of accountability, collaboration, innovation, and continuous improvement. Platform & Solution Delivery: - Own the technical delivery and operational excellence of marketing technology platforms, primarily Adobe Campaign Classic (v8), Adobe Journey Optimizer (AJO), and Adobe Experience Platform (AEP). - Partner with marketing, creative, and analytics teams to translate campaign requirements into scalable technical solutions. - Oversee end-to-end implementation, enhancement, and support of cross-channel campaigns (email, push, SMS, web, personalization). - Ensure platforms are reliable, scalable, secure, and compliant with enterprise standards. Project & Program Management: - Collaborate with campaign and product leads to plan, prioritize, and execute initiatives using Agile and hybrid delivery models. - Manage dependencies, risks, and delivery timelines across multiple workstreams. - Track budgets, resource utilization, and vendor engagements in collaboration with finance and procurement teams. - Provide clear status updates, metrics, and executive-level reporting. Martech Architecture & Integrations: - Lead the integration of Adobe Campaign with AEM, CRM, data platforms, analytics, and third-party marketing tools. - Oversee tag management implementations using Adobe Launch or Google Tag Manager. - Drive adoption and migration initiatives, including Adobe Web SDK and modern data collection frameworks. - Ensure proper data layer design, event modeling, and schema governance. Data, Analytics & Optimization: - Partner with analytics teams to enable accurate data capture and reporting via Adobe Analytics and AEP. - Ensure data quality, integrity, and availability for segmentation, personalization, and performance analysis. - Enable A/B testing, journey optimization, and experimentation frameworks. Governance, Security & Compliance: - Ensure adherence to data privacy regulations (GDPR, CCPA) and enterprise security policies. - Define and enforce access controls, consent management, and data governance standards. - Proactively identify risks and implement mitigation strategies. Stakeholder & Vendor Management: - Act as the primary engineering liaison with marketing leadership, creative teams, and external vendors. - Build strong cross-functional relationships to ensure alignment between business objectives and technical execution. - Support vendor selection, onboarding, and performance management. Technical Skills & Expertise: Core Martech Platforms: - Adobe Campaign Classic (v8), Adobe Journey Optimizer (AJO) - Adobe Experience Platform (AEP) - Adobe Experience Manager (AEM) preferred Engineering & Integration: - Strong experience with REST APIs, Webhooks, SOAP, and system integrations - Working knowledge of JavaScript, SQL, and scripting languages for automation and troubleshooting - Experience integrating marketing platforms with CRM, data warehouses, and CDPs Data & Analytics: - Adobe Analytics implementation and reporting - Tag management: Adobe Launch, Google Tag Manager - Data layer design, schema mapping, and event-driven architectures DevOps & Operations: - CI/CD pipelines, environment management, and release coordination - Monitoring, logging, and incident management for marketing platforms - Performance optimization and troubleshooting in production environments Leadership & Professional Skills: - Proven experience managing high-performing engineering or platform teams - Strong project and program management skills with attention to detail - Excellent communication and stakeholder management abilities - Ability to operate effectively under tight deadlines and evolving priorities - Creative problem-solver with a pragmatic, execution-focused mindset - Strong collaboration skills across engineering, marketing, analytics, and creative functions Qualification Required: - Bachelor's degree in Engineering, Computer Science, or a related field (preferred) As an experienced Engineering Manager Marketing Technology, you will play a crucial role in leading and scaling high-performing engineering teams responsible for building, integrating, and operating enterprise marketing platforms. Your re