Employer Branding Associate

Role Overview: You will be responsible for leading the upgrade of the careers website, building EVP-led content and employee testimonials, and improving candidate experience across the digital journey. Additionally, you will own the development of hiring campaign content in collaboration with Marketing, highlighting employee stories, culture, 'Life at NPCI', benefits, and team milestones impact. You will also create and execute a structured social media (LinkedIn, Instagram) employer branding calendar and track content engagement to optimize messaging based on engagement response. You will provide periodic insights on talent attraction effectiveness. Key Responsibilities: - Lead the upgrade of the careers website - Build EVP-led content and employee testimonials - Improve candidate experience across the digital journey - Own the development of hiring campaign content in collaboration with Marketing - Highlight employee stories, culture, 'Life at NPCI' and benefits, team milestones impact - Create and execute a structured social media (LinkedIn, Instagram) employer branding calendar - Track content engagement and optimize messaging based on engagement response - Provide periodic insights on talent attraction effectiveness Qualifications Required: - Experience in employer branding, recruitment marketing, or talent attraction - Strong content writing and storytelling capability - Understanding of LinkedIn and social media engagement - Comfort with basic analytics and performance tracking - Experience working cross-functionally with Marketing - Creative thinking with execution discipline - Strong stakeholder management - Ownership mindset Role Overview: You will be responsible for leading the upgrade of the careers website, building EVP-led content and employee testimonials, and improving candidate experience across the digital journey. Additionally, you will own the development of hiring campaign content in collaboration with Marketing, highlighting employee stories, culture, 'Life at NPCI', benefits, and team milestones impact. You will also create and execute a structured social media (LinkedIn, Instagram) employer branding calendar and track content engagement to optimize messaging based on engagement response. You will provide periodic insights on talent attraction effectiveness. Key Responsibilities: - Lead the upgrade of the careers website - Build EVP-led content and employee testimonials - Improve candidate experience across the digital journey - Own the development of hiring campaign content in collaboration with Marketing - Highlight employee stories, culture, 'Life at NPCI' and benefits, team milestones impact - Create and execute a structured social media (LinkedIn, Instagram) employer branding calendar - Track content engagement and optimize messaging based on engagement response - Provide periodic insights on talent attraction effectiveness Qualifications Required: - Experience in employer branding, recruitment marketing, or talent attraction - Strong content writing and storytelling capability - Understanding of LinkedIn and social media engagement - Comfort with basic analytics and performance tracking - Experience working cross-functionally with Marketing - Creative thinking with execution discipline - Strong stakeholder management - Ownership mindset