Email Marketing Specialist

As a HubSpot Expert at our company located in Seawoods, Navi Mumbai, you will be responsible for owning the email marketing strategy and execution end-to-end. Your primary focus will be on planning, creating, optimizing, and reporting on campaigns to nurture leads, engage customers, and drive measurable growth. To excel in this role, you must have a strong command of HubSpot's marketing automation tools, excel in data-driven decision-making, and possess a deep understanding of lifecycle marketing. Key Responsibilities: - **Strategy & Planning:** - Develop and execute data-driven email marketing strategies that are aligned with business goals. - Define audience segmentation, personalization, and automation workflows across the customer lifecycle. - Collaborate with marketing, design, and sales teams to align email content with broader campaigns and lead-nurture strategies. - Plan and implement A/B testing frameworks to optimize content, subject lines, and send times. - **Execution & Optimization:** - Build and manage HubSpot email campaigns, automation workflows, landing pages, and forms. - Ensure all email communications follow best practices in deliverability, compliance (CAN-SPAM, GDPR), and brand tone. - Monitor campaign performance, track KPIs (open rates, CTR, conversion rates), and optimize for continuous improvement. - Maintain a clean and organized CRM, manage data hygiene, lead scoring, and contact segmentation. - **Analytics & Reporting:** - Produce regular campaign performance reports with actionable insights. - Analyze customer behavior and engagement trends to refine messaging and cadence. - Present findings and recommendations to leadership for strategic decision-making. Kindly mail your resumes to [HIDDEN TEXT]. If there are any additional details about the company in the job description, please provide them for a more comprehensive understanding. As a HubSpot Expert at our company located in Seawoods, Navi Mumbai, you will be responsible for owning the email marketing strategy and execution end-to-end. Your primary focus will be on planning, creating, optimizing, and reporting on campaigns to nurture leads, engage customers, and drive measurable growth. To excel in this role, you must have a strong command of HubSpot's marketing automation tools, excel in data-driven decision-making, and possess a deep understanding of lifecycle marketing. Key Responsibilities: - **Strategy & Planning:** - Develop and execute data-driven email marketing strategies that are aligned with business goals. - Define audience segmentation, personalization, and automation workflows across the customer lifecycle. - Collaborate with marketing, design, and sales teams to align email content with broader campaigns and lead-nurture strategies. - Plan and implement A/B testing frameworks to optimize content, subject lines, and send times. - **Execution & Optimization:** - Build and manage HubSpot email campaigns, automation workflows, landing pages, and forms. - Ensure all email communications follow best practices in deliverability, compliance (CAN-SPAM, GDPR), and brand tone. - Monitor campaign performance, track KPIs (open rates, CTR, conversion rates), and optimize for continuous improvement. - Maintain a clean and organized CRM, manage data hygiene, lead scoring, and contact segmentation. - **Analytics & Reporting:** - Produce regular campaign performance reports with actionable insights. - Analyze customer behavior and engagement trends to refine messaging and cadence. - Present findings and recommendations to leadership for strategic decision-making. Kindly mail your resumes to [HIDDEN TEXT]. If there are any additional details about the company in the job description, please provide them for a more comprehensive understanding.