Divisional Head- Digital Marketing

As the Digital Marketing Lead for VZY Smart TV brand, your role involves defining, executing, optimizing, and scaling digital strategies to drive brand awareness, product adoption, engagement, and sales across digital & omnichannel touchpoints. You will be responsible for strategic planning, budget management, team leadership, cross-functional alignment, and outcome ownership (KPIs & ROI). Key Responsibilities: - Lead the digital marketing function for the VZY Smart TV brand - Define and execute digital strategies to enhance brand awareness and drive product adoption - Optimize and scale digital campaigns across various channels such as SEM, Paid Social, Display, Video, Programmatic, Affiliate, etc. - Manage budgets effectively to maximize ROI - Provide team leadership and ensure cross-functional alignment - Analyze data, utilize dashboards, and conduct A/B testing to enhance performance - Collaborate with agencies and vendors to implement effective marketing strategies - Stay updated with the latest tools, platforms, technology, and trends in the digital marketing space Qualifications Required: - Experience: 11-12 years in digital marketing with a minimum of 3-5 years in consumer electronics / smart TV / IoT / home entertainment - Education: Bachelor's degree in Marketing / Business / Communications; MBA or equivalent preferred - Knowledge & Skills: Deep familiarity with digital channels, strong analytic capability, experience in content marketing and influencer/creator strategy, understanding of omnichannel marketing, and experience working with agencies & vendors - Personal Attributes: Strategic mindset, result-oriented, strong communication skills, collaborative, and able to manage cross-functional stakeholders No additional details of the company were specified in the job description. As the Digital Marketing Lead for VZY Smart TV brand, your role involves defining, executing, optimizing, and scaling digital strategies to drive brand awareness, product adoption, engagement, and sales across digital & omnichannel touchpoints. You will be responsible for strategic planning, budget management, team leadership, cross-functional alignment, and outcome ownership (KPIs & ROI). Key Responsibilities: - Lead the digital marketing function for the VZY Smart TV brand - Define and execute digital strategies to enhance brand awareness and drive product adoption - Optimize and scale digital campaigns across various channels such as SEM, Paid Social, Display, Video, Programmatic, Affiliate, etc. - Manage budgets effectively to maximize ROI - Provide team leadership and ensure cross-functional alignment - Analyze data, utilize dashboards, and conduct A/B testing to enhance performance - Collaborate with agencies and vendors to implement effective marketing strategies - Stay updated with the latest tools, platforms, technology, and trends in the digital marketing space Qualifications Required: - Experience: 11-12 years in digital marketing with a minimum of 3-5 years in consumer electronics / smart TV / IoT / home entertainment - Education: Bachelor's degree in Marketing / Business / Communications; MBA or equivalent preferred - Knowledge & Skills: Deep familiarity with digital channels, strong analytic capability, experience in content marketing and influencer/creator strategy, understanding of omnichannel marketing, and experience working with agencies & vendors - Personal Attributes: Strategic mindset, result-oriented, strong communication skills, collaborative, and able to manage cross-functional stakeholders No additional details of the company were specified in the job description.