Director of Search Marketing

As a Director of Digital Paid Channel Solutions at iQuanti, you will play a crucial role in driving growth and maximizing digital acquisition ROI for enterprise clients. Your responsibilities will include designing and implementing comprehensive digital marketing strategies across various channels, analyzing data to optimize campaigns, and providing strategic insights and recommendations. Additionally, you will act as a subject matter expert (SME) by conducting workshops, collaborating with cross-functional teams, and staying updated on industry trends to enhance paid digital offerings. Key Responsibilities: - Design and implement digital marketing strategies for SEM, Social Media, Email, Video & Display advertising campaigns - Analyze data to measure campaign effectiveness, identify trends, and make data-driven decisions - Build media plans and paid search campaign strategies for enterprise customers - Support engagement teams in campaign implementation, tracking, analysis, and optimization - Perform quality assurance checks on client campaigns and provide insights for improvement - Identify automation opportunities and drive towards client KPIs - Provide strategic insights to clients and internal teams on monthly and quarterly results Qualifications Required: - Minimum 10 years of experience in managing paid search, PLA, and display campaigns - Proficiency in setting up campaigns on Google Ads and experience with SA360 - Strong analytical skills and comfort with data analysis - Excellent communication skills and ability to manage multiple priorities - Proficient in MS Office (Word, Excel, PowerPoint) - Bachelor's degree in marketing/advertising, communications, MIS, or statistics Please note that only candidates with experience in the North American market will be considered for this role. Applications without this background will not be accepted. As a Director of Digital Paid Channel Solutions at iQuanti, you will play a crucial role in driving growth and maximizing digital acquisition ROI for enterprise clients. Your responsibilities will include designing and implementing comprehensive digital marketing strategies across various channels, analyzing data to optimize campaigns, and providing strategic insights and recommendations. Additionally, you will act as a subject matter expert (SME) by conducting workshops, collaborating with cross-functional teams, and staying updated on industry trends to enhance paid digital offerings. Key Responsibilities: - Design and implement digital marketing strategies for SEM, Social Media, Email, Video & Display advertising campaigns - Analyze data to measure campaign effectiveness, identify trends, and make data-driven decisions - Build media plans and paid search campaign strategies for enterprise customers - Support engagement teams in campaign implementation, tracking, analysis, and optimization - Perform quality assurance checks on client campaigns and provide insights for improvement - Identify automation opportunities and drive towards client KPIs - Provide strategic insights to clients and internal teams on monthly and quarterly results Qualifications Required: - Minimum 10 years of experience in managing paid search, PLA, and display campaigns - Proficiency in setting up campaigns on Google Ads and experience with SA360 - Strong analytical skills and comfort with data analysis - Excellent communication skills and ability to manage multiple priorities - Proficient in MS Office (Word, Excel, PowerPoint) - Bachelor's degree in marketing/advertising, communications, MIS, or statistics Please note that only candidates with experience in the North American market will be considered for this role. Applications without this background will not be accepted.