Director Brand Marketing

Role Overview: At Upstox, you will be taking on a high-impact leadership role as a storyteller with a creative flair and strong analytical skills. Your main responsibility will be to build and scale the brand, lead full-funnel marketing, and drive measurable business impact in a digital-first, consumer tech environment. Key Responsibilities: - Define and refine brand positioning, voice, and messaging - Craft a clear and differentiated brand point of view and amplify it across channels - Plan and execute 360 marketing campaigns (ATL, digital, organic) with a balance of creativity and performance - Lead go-to-market strategies for new launches, including positioning, messaging, and integrated campaigns aligned with business goals - Oversee SEO, ASO, and other organic acquisition levers to drive sustainable traffic and engagement - Lead content strategy, PR, and corporate communications while building strong media and influencer networks - Manage and mentor a high-performing team, collaborating closely with cross-functional partners in product, growth, and design - Track campaign effectiveness, optimize strategies, and ensure a strong ROI on marketing spends Qualifications Required: - 812 years of marketing experience, with 35 years in brand & growth leadership roles at a tech-led or digital-first consumer company - Proven track record of building or scaling a brand from scratch - Experience in full-funnel marketing across ATL + digital channels - Strong understanding of SEO, ASO, and other organic growth channels - Ability to thrive in high-growth, high-velocity environments About Upstox: At Upstox, the focus is on building the future of investing to be simple, powerful, and accessible to everyone. As one of Indias fastest-growing fintech platforms, backed by prominent investors like Mr. Ratan Tata and Tiger Global, Upstox is on a mission to make wealth creation achievable for every Indian. With millions of users ranging from first-time investors to seasoned traders, Upstox is dedicated to powering their financial journeys with purpose and impact. If you are someone who excels in a high-energy, high-impact environment, Upstox is the right place for you. Role Overview: At Upstox, you will be taking on a high-impact leadership role as a storyteller with a creative flair and strong analytical skills. Your main responsibility will be to build and scale the brand, lead full-funnel marketing, and drive measurable business impact in a digital-first, consumer tech environment. Key Responsibilities: - Define and refine brand positioning, voice, and messaging - Craft a clear and differentiated brand point of view and amplify it across channels - Plan and execute 360 marketing campaigns (ATL, digital, organic) with a balance of creativity and performance - Lead go-to-market strategies for new launches, including positioning, messaging, and integrated campaigns aligned with business goals - Oversee SEO, ASO, and other organic acquisition levers to drive sustainable traffic and engagement - Lead content strategy, PR, and corporate communications while building strong media and influencer networks - Manage and mentor a high-performing team, collaborating closely with cross-functional partners in product, growth, and design - Track campaign effectiveness, optimize strategies, and ensure a strong ROI on marketing spends Qualifications Required: - 812 years of marketing experience, with 35 years in brand & growth leadership roles at a tech-led or digital-first consumer company - Proven track record of building or scaling a brand from scratch - Experience in full-funnel marketing across ATL + digital channels - Strong understanding of SEO, ASO, and other organic growth channels - Ability to thrive in high-growth, high-velocity environments About Upstox: At Upstox, the focus is on building the future of investing to be simple, powerful, and accessible to everyone. As one of Indias fastest-growing fintech platforms, backed by prominent investors like Mr. Ratan Tata and Tiger Global, Upstox is on a mission to make wealth creation achievable for every Indian. With millions of users ranging from first-time investors to seasoned traders, Upstox is dedicated to powering their financial journeys with purpose and impact. If you are someone who excels in a high-energy, high-impact environment, Upstox is the right place for you.