Digital Product Strategist

As a Digital Product Strategist for the Creative Concept + Structure Phase, your role will involve shaping the idea, experience, and structure of a digital product before the visual design phase begins. You will collaborate with a personal stylist to translate their methodology into a clear, compelling digital product concept. Your responsibilities will include: - Clarifying the product's core promise and transformation - Identifying unique and interesting aspects of the approach - Translating philosophy and methods into a compelling product concept - Shaping the overall user experience and journey - Determining product content and interactive elements - Outlining the structure and flow of the product - Ensuring scalability into future tiers or related products The deliverable for Phase 1 will be a clear product framework defining the positioning, outcome, structure, tools, exercises, and decision systems. This framework will guide the visual designer in the next phase of execution. About the Product: - Format (later phase): Premium digital workbook / guided system - Audience: Adults in style ruts, overwhelmed by shopping, disconnected from wardrobe - Focus: Identity, psychology, decision-making (not trends or outfit inspiration) - Positioning: Personal style decision system, not a lookbook - Potential expansion into multiple tiers, requiring a supportive structure for growth Ideal Experience: - Product strategy - Content strategy - Creative strategy or creative direction - User experience (UX) thinking - Turning expertise into engaging digital products Bonus Experience: - Personal development or coaching products - Psychology-informed or behavior-change tools - Knowledge-based digital products To Apply: - Share examples of digital products, frameworks, or structured experiences you've shaped - Describe your process for turning expertise into a product concept - Highlight any experience with personal development, coaching, or behavior-change products Contract Duration: 1 to 3 months, 30 hours per week. Mandatory Skills: Content Strategy, Product Strategy, Creative Direction, User Experience, Digital Product Development, Creative Strategy, Design Thinking, Brand Strategy Please note that all applications should be submitted through Upwork. As a Digital Product Strategist for the Creative Concept + Structure Phase, your role will involve shaping the idea, experience, and structure of a digital product before the visual design phase begins. You will collaborate with a personal stylist to translate their methodology into a clear, compelling digital product concept. Your responsibilities will include: - Clarifying the product's core promise and transformation - Identifying unique and interesting aspects of the approach - Translating philosophy and methods into a compelling product concept - Shaping the overall user experience and journey - Determining product content and interactive elements - Outlining the structure and flow of the product - Ensuring scalability into future tiers or related products The deliverable for Phase 1 will be a clear product framework defining the positioning, outcome, structure, tools, exercises, and decision systems. This framework will guide the visual designer in the next phase of execution. About the Product: - Format (later phase): Premium digital workbook / guided system - Audience: Adults in style ruts, overwhelmed by shopping, disconnected from wardrobe - Focus: Identity, psychology, decision-making (not trends or outfit inspiration) - Positioning: Personal style decision system, not a lookbook - Potential expansion into multiple tiers, requiring a supportive structure for growth Ideal Experience: - Product strategy - Content strategy - Creative strategy or creative direction - User experience (UX) thinking - Turning expertise into engaging digital products Bonus Experience: - Personal development or coaching products - Psychology-informed or behavior-change tools - Knowledge-based digital products To Apply: - Share examples of digital products, frameworks, or structured experiences you've shaped - Describe your process for turning expertise into a product concept - Highlight any experience with personal development, coaching, or behavior-change products Contract Duration: 1 to 3 months, 30 hours per week. Mandatory Skills: Content Strategy, Product Strategy, Creative Direction, User Experience, Digital Product Development, Creative Strategy, Design Thinking, Brand Strategy Please note that all applications should be submitted through Upwork.