Digital Presence and Reputation Manager

You are looking for a highly motivated and proactive Social Media & ORM Manager to lead the social media strategy and manage the online reputation at Credit Saison India. You should have a strong understanding of digital marketing trends and content strategy, especially related to the Financial category. Your role will involve monitoring and influencing online reputation and planning and driving engagement across various social platforms like LinkedIn, Instagram, Meta, YouTube, and others. **Key Responsibilities:** - Develop and implement a comprehensive social media strategy aligned with the companys business objectives to enhance brand visibility, customer engagement, and lead generation. - Define and oversee content themes and campaigns that align with Credit Saison Indias core values, products, and customer needs. - Set measurable goals and KPIs such as engagement rate, customer acquisition, and conversion rate. Regularly review performance metrics and provide strategic direction for optimization. - Collaborate with agencies to ensure timely and high-quality execution of campaigns, including content creation, scheduling, and community management. - Identify emerging trends and platform opportunities to maintain the brands social media presence as innovative and competitive. - Audit competition activity, analyze competition strategies, and draw learnings from them. - Work closely with internal teams such as Product, Compliance, and Customer Service to ensure social and ORM initiatives support overall business goals and adhere to regulatory standards. - Partner with customer service and other teams to create seamless workflows to address queries and complaints originating from social channels. - Develop reporting systems to track the effectiveness of social media and ORM efforts. Proficiency in tools like Google Analytics, Sprout Social, and Brandwatch will be beneficial. - Provide actionable insights and recommendations based on data analysis to drive continuous improvement in social strategies. **Qualifications:** - Bachelors/Masters degree in Marketing, Communications, Business, or a related field. - 5+ years of experience in social media management and reputation management, preferably in the financial services, NBFC, or banking sector. - Proven track record in developing and executing strategic social media plans. - Strong analytical skills with the ability to interpret data and derive actionable insights. - Excellent communication and interpersonal skills to influence and collaborate with stakeholders at all levels. - Experience in managing agency partnerships and ensuring alignment with business objectives. You are looking for a highly motivated and proactive Social Media & ORM Manager to lead the social media strategy and manage the online reputation at Credit Saison India. You should have a strong understanding of digital marketing trends and content strategy, especially related to the Financial category. Your role will involve monitoring and influencing online reputation and planning and driving engagement across various social platforms like LinkedIn, Instagram, Meta, YouTube, and others. **Key Responsibilities:** - Develop and implement a comprehensive social media strategy aligned with the companys business objectives to enhance brand visibility, customer engagement, and lead generation. - Define and oversee content themes and campaigns that align with Credit Saison Indias core values, products, and customer needs. - Set measurable goals and KPIs such as engagement rate, customer acquisition, and conversion rate. Regularly review performance metrics and provide strategic direction for optimization. - Collaborate with agencies to ensure timely and high-quality execution of campaigns, including content creation, scheduling, and community management. - Identify emerging trends and platform opportunities to maintain the brands social media presence as innovative and competitive. - Audit competition activity, analyze competition strategies, and draw learnings from them. - Work closely with internal teams such as Product, Compliance, and Customer Service to ensure social and ORM initiatives support overall business goals and adhere to regulatory standards. - Partner with customer service and other teams to create seamless workflows to address queries and complaints originating from social channels. - Develop reporting systems to track the effectiveness of social media and ORM efforts. Proficiency in tools like Google Analytics, Sprout Social, and Brandwatch will be beneficial. - Provide actionable insights and recommendations based on data analysis to drive continuous improvement in social strategies. **Qualifications:** - Bachelors/Masters degree in Marketing, Communications, Business, or a related field. - 5+ years of experience in social media management and reputation management, preferably in the financial services, NBFC, or banking sector. - Proven track record in developing and