Digital Media Strategist

As a proactive Digital Media Strategist with a strong background in EdTech or educational services, your role will be crucial in developing and implementing multi-channel campaigns to drive lead generation and brand engagement. You will be responsible for the following key responsibilities: - **Digital Strategy & Campaign Execution**: - Develop and implement comprehensive digital marketing strategies aligning with business goals and revenue targets. - Oversee integrated multi-channel campaigns across Google, Meta, LinkedIn, YouTube, and programmatic networks. - **Lead Generation & Performance Marketing**: - Design and optimize full-funnel campaigns to generate leads targeting student and parent personas. - Achieve specific KPIs, such as 400,000 MQLs annually and a 25% MQL to SQL conversion rate. - **ROI Management, P&L Ownership & Reporting**: - Maximize ROAS with a minimum benchmark of 5x. - Own and manage digital marketing budgets and deliver performance insights to senior stakeholders. - **Creative Strategy & Content Delivery**: - Lead creative direction to boost CTR to 5%. - Manage video production workflows and ensure 95%+ on-time delivery of campaign content. - **Team Leadership & Cross-Functional Collaboration**: - Mentor a high-performing team of media buyers, content producers, and designers. - Coordinate with sales, academic, and product teams to ensure campaign coherence. - **Social Media & Digital Presence**: - Direct all social media campaigns and influencer collaborations. - Analyze engagement data to optimize content strategies and scale online community growth. The qualifications required for this role include: - Proven experience in a similar role, with a background in EdTech or educational services. - Experience in running multilingual or pan-India campaigns. - Expertise in various digital marketing channels, including Google Ads, Meta, LinkedIn, and YouTube. - Strong analytical skills to manage P&L, maximize ROAS, and deliver performance insights. - Experience in creative strategy and video production workflows. - Leadership skills to mentor a team and collaborate across different departments. - Familiarity with student behavioral data, educational marketing trends, and academic content formats. As a proactive Digital Media Strategist with a strong background in EdTech or educational services, your role will be crucial in developing and implementing multi-channel campaigns to drive lead generation and brand engagement. You will be responsible for the following key responsibilities: - **Digital Strategy & Campaign Execution**: - Develop and implement comprehensive digital marketing strategies aligning with business goals and revenue targets. - Oversee integrated multi-channel campaigns across Google, Meta, LinkedIn, YouTube, and programmatic networks. - **Lead Generation & Performance Marketing**: - Design and optimize full-funnel campaigns to generate leads targeting student and parent personas. - Achieve specific KPIs, such as 400,000 MQLs annually and a 25% MQL to SQL conversion rate. - **ROI Management, P&L Ownership & Reporting**: - Maximize ROAS with a minimum benchmark of 5x. - Own and manage digital marketing budgets and deliver performance insights to senior stakeholders. - **Creative Strategy & Content Delivery**: - Lead creative direction to boost CTR to 5%. - Manage video production workflows and ensure 95%+ on-time delivery of campaign content. - **Team Leadership & Cross-Functional Collaboration**: - Mentor a high-performing team of media buyers, content producers, and designers. - Coordinate with sales, academic, and product teams to ensure campaign coherence. - **Social Media & Digital Presence**: - Direct all social media campaigns and influencer collaborations. - Analyze engagement data to optimize content strategies and scale online community growth. The qualifications required for this role include: - Proven experience in a similar role, with a background in EdTech or educational services. - Experience in running multilingual or pan-India campaigns. - Expertise in various digital marketing channels, including Google Ads, Meta, LinkedIn, and YouTube. - Strong analytical skills to manage P&L, maximize ROAS, and deliver performance insights. - Experience in creative strategy and video production workflows. - Leadership skills to mentor a team and collaborate across different departments. - Familiarity with student behavioral data, educational marketing trends, and academic content formats.