Digital Marketing Specialist

As the Google Ads Manager cum SEO Consultant & Social Media Advertising Manager at Auscomp Computers Pty Ltd, you will play a crucial role in managing and optimizing paid advertising campaigns on Google Ads and various social media platforms. Your responsibilities will also include enhancing organic search visibility through SEO strategies. Here's what you can expect in this role: Role Overview: In this role, you will be responsible for: - Creating, managing, and optimizing Google Search, Display, Shopping, and YouTube campaigns. - Conducting keyword research, competitor analysis, and audience targeting. - Monitoring campaign performance metrics such as CTR, CPC, CPA, and ROAS. - Crafting compelling ad copy and conducting A/B tests on landing pages and creatives. - Setting up conversion tracking and providing regular performance reports. Key Responsibilities: - Conducting on-page SEO audits and providing actionable recommendations. - Optimizing product listings, categories, meta tags, and content for better search visibility. - Collaborating with content writers for blog/article planning and optimization. - Monitoring website health, backlinks, crawl errors, and core web vitals. - Planning and executing paid social ad campaigns on platforms like Facebook, Instagram, and LinkedIn. - Defining target audiences, creating engaging ad creatives, and analyzing ad performance for optimization. - Retargeting website visitors, abandoned carts, and engaging warm leads. Qualifications Required: - Proven experience (3+ years) managing Google Ads and Social Media ad campaigns for eCommerce businesses. - Strong understanding of SEO best practices (on-page, off-page, technical). - Experience with tools like Google Analytics, Google Ads, SEMrush, Ahrefs, Meta Ads Manager, etc. - Strong analytical skills and a data-driven mindset. - Knowledge of eCommerce platforms like Shopify, WooCommerce, or Magento is a plus. - Google Ads Certification (Search, Display, Shopping) and Meta/Facebook Blueprint Certification. - Experience in the IT or tech product industry. - Familiarity with conversion rate optimization (CRO) and A/B testing tools. In addition to the exciting responsibilities outlined above, Auscomp Computers Pty Ltd offers: - Competitive salary based on experience. - Performance-based incentives/bonuses. - Family Health Insurance. - Opportunity to work with a growing, tech-savvy team. - Flexible working hours with potential for remote work. - Growth and learning opportunities in a fast-paced digital environment. Join us at Auscomp Computers Pty Ltd and be a part of our dynamic team where you can showcase your expertise in digital marketing and drive impactful results through strategic campaign management. As the Google Ads Manager cum SEO Consultant & Social Media Advertising Manager at Auscomp Computers Pty Ltd, you will play a crucial role in managing and optimizing paid advertising campaigns on Google Ads and various social media platforms. Your responsibilities will also include enhancing organic search visibility through SEO strategies. Here's what you can expect in this role: Role Overview: In this role, you will be responsible for: - Creating, managing, and optimizing Google Search, Display, Shopping, and YouTube campaigns. - Conducting keyword research, competitor analysis, and audience targeting. - Monitoring campaign performance metrics such as CTR, CPC, CPA, and ROAS. - Crafting compelling ad copy and conducting A/B tests on landing pages and creatives. - Setting up conversion tracking and providing regular performance reports. Key Responsibilities: - Conducting on-page SEO audits and providing actionable recommendations. - Optimizing product listings, categories, meta tags, and content for better search visibility. - Collaborating with content writers for blog/article planning and optimization. - Monitoring website health, backlinks, crawl errors, and core web vitals. - Planning and executing paid social ad campaigns on platforms like Facebook, Instagram, and LinkedIn. - Defining target audiences, creating engaging ad creatives, and analyzing ad performance for optimization. - Retargeting website visitors, abandoned carts, and engaging warm leads. Qualifications Required: - Proven experience (3+ years) managing Google Ads and Social Media ad campaigns for eCommerce businesses. - Strong understanding of SEO best practices (on-page, off-page, technical). - Experience with tools like Google Analytics, Google Ads, SEMrush, Ahrefs, Meta Ads Manager, etc. - Strong analytical skills and a data-driven mindset. - Knowledge of eCommerce platforms like Shopify, WooCommerce, or Magento is a plus. - Google Ads Certification (Search, Display, Shopping) and Meta/Facebook Blueprint Certification. - Experience in the IT or tech product industry. - Familiarity with conversion rate optimization (CRO) and A/B testing tools. In addition to the exciting responsibilities outlined above, Auscomp Computers Pty Ltd offers: - Co