Digital Marketing Manager

About the Organization:

Moolaah is an independent wealth-tech ecosystem, with the aim of delivering a better financial future to individuals and families with the help of expert advisors. Additionally, we have a complete client-centric private wealth solution with a modern interface that gives you control over your whole financial life in one place. Our platform also serves asset allocation with diversified asset classes instead of typical fund-based advisory Mutual Funds, Equity & much more. The brand is owned by iAltinvest Private Ltd, under a SEBI registered Investment Advisory entity.

Moolaah is the sister concern of PRP Professional Edge Associates Private Limited.

Job Summary:

As a Digital Marketing Manager, you will be responsible for building and executing Moolaah's digital growth strategy through social media planning, SEO, AEO (Answer Engine Optimization), and marketing automation.

Job Responsibilities:

a) Social Media Strategy & Content Planning (Primary Responsibility)

• Plan and manage the complete social media strategy for Moolaah across platforms such as Instagram, LinkedIn, YouTube, and emerging channels.
• Develop monthly content calendars, campaign strategies, and growth initiatives.
• Work closely with design and content teams to produce engaging, educational, and high-performing content.
• Monitor social media performance including engagement, reach, follower growth, and conversions.
• Identify content trends, viral formats, and platform opportunities to increase organic reach and brand visibility.
• Ensure social media content is optimized using SEO and AEO principles for better discoverability.

b) SEO & AEO (Answer Engine Optimization)

• Conduct in-depth keyword research and implement on-page, off-page, and technical SEO strategies.
• Optimize website and blog content for Google search as well as AI-based answer engines.
• Monitor and analyze website performance using Google Analytics, Google Search Console, and SEO tools such as Semrush.
• Implement structured data, schema markup, internal linking strategies, and other technical SEO improvements.
• Stay updated with search engine algorithm changes and AI search trends.

c) Marketing Automation & Technology

• Build and manage marketing automation workflows for lead generation and nurturing.
• Work with tools such as HubSpot, Zapier, Interakt, and other automation platforms.
• Implement and manage Meta Conversion API (CAPI) integrations and tracking setups.
• Set up automated email campaigns, WhatsApp marketing workflows, and lead management systems.
• Explore and implement AI-powered tools to enhance marketing productivity and automation.

d) Website & Technical Optimization

• Work on WordPress website optimization and performance improvements.
• Implement SEO updates, landing page optimizations, and content structure improvements.
• Collaborate with developers to ensure technical health, speed optimization, and Core Web Vitals compliance.

e) Performance Analysis & Reporting

• Track and analyze performance across social media, SEO, and marketing automation systems.
• Monitor key marketing KPIs including traffic, engagement, lead generation, and conversions.
• Generate performance reports and identify growth opportunities through data insights.

Qualifications and Skills:

• Minimum 4 years of experience in Digital Marketing, Social Media Management, and SEO.
• Strong understanding of social media strategy, content planning, and organic growth techniques.
• Excellent knowledge of SEO, AEO (Answer Engine Optimization), and search engine algorithms.
• Experience with marketing automation platforms and CRM systems.
• Hands-on experience with tools such as HubSpot, Zapier, Interakt, or similar platforms.
• Experience using Google Analytics, Google Search Console, Semrush, and other SEO tools.
• Familiarity with WordPress website management.
• Basic understanding of HTML, CSS, and website structure.
• Strong analytical thinking and problem-solving skills.
• Interest in AI tools, marketing automation, and emerging digital marketing technologies.