Digital Marketing Manager - Paid Search Campaign/Marketing CRM

As a Digital Marketing Manager at the company, your role will involve managing various aspects of digital marketing strategies and campaigns. You will be responsible for running paid campaigns on platforms like Google and LinkedIn for SaaS companies. Additionally, you will be in charge of handling an annual budget of Rs. 1 crore and utilizing marketing CRMs such as HubSpot or Salesforce. Your key responsibilities will include: - Managing paid campaigns across search and display channels like Google, Bing, LinkedIn, and meta platforms - Overseeing lead-generation from software review campaigns on platforms such as G2, Capterra, SoftwareSuggest, etc. - Owning budgets to meet target sales pipeline and closures - Collaborating with content and design teams to create ad copies and landing pages - Experimenting with non-conventional channels like influencer marketing and scaling successful strategies - Managing lead-generation through email campaigns - Handling marketing CRM for managing lead flow, attribution, and retargeting To qualify for this role, you should have: - 3-7 years of experience in Digital Marketing/Performance Marketing within SaaS companies - Hands-on experience in running paid campaigns on various platforms across multiple geographies - Experience managing annual budgets ranging from Rs. 1 - 5 crores - Extensive experience with marketing CRMs, preferably HubSpot - Proficiency in email marketing tools - Knowledge of ABM tools would be a plus - Familiarity with content marketing and SEO would also be advantageous About the company: The company offers a unique spend management platform that consolidates all business expenses. Their comprehensive solution provides end-to-end spend management and real-time visibility of expenses for enterprises. With a suite of fintech solutions including travel and expense management software, prepaid and corporate credit cards, they have helped industry leaders optimize spends successfully. Recognized as India's premier expense management solution, they have onboarded over 7000 companies across 40 verticals and continue to innovate in the FinTech domain. As a Digital Marketing Manager at the company, your role will involve managing various aspects of digital marketing strategies and campaigns. You will be responsible for running paid campaigns on platforms like Google and LinkedIn for SaaS companies. Additionally, you will be in charge of handling an annual budget of Rs. 1 crore and utilizing marketing CRMs such as HubSpot or Salesforce. Your key responsibilities will include: - Managing paid campaigns across search and display channels like Google, Bing, LinkedIn, and meta platforms - Overseeing lead-generation from software review campaigns on platforms such as G2, Capterra, SoftwareSuggest, etc. - Owning budgets to meet target sales pipeline and closures - Collaborating with content and design teams to create ad copies and landing pages - Experimenting with non-conventional channels like influencer marketing and scaling successful strategies - Managing lead-generation through email campaigns - Handling marketing CRM for managing lead flow, attribution, and retargeting To qualify for this role, you should have: - 3-7 years of experience in Digital Marketing/Performance Marketing within SaaS companies - Hands-on experience in running paid campaigns on various platforms across multiple geographies - Experience managing annual budgets ranging from Rs. 1 - 5 crores - Extensive experience with marketing CRMs, preferably HubSpot - Proficiency in email marketing tools - Knowledge of ABM tools would be a plus - Familiarity with content marketing and SEO would also be advantageous About the company: The company offers a unique spend management platform that consolidates all business expenses. Their comprehensive solution provides end-to-end spend management and real-time visibility of expenses for enterprises. With a suite of fintech solutions including travel and expense management software, prepaid and corporate credit cards, they have helped industry leaders optimize spends successfully. Recognized as India's premier expense management solution, they have onboarded over 7000 companies across 40 verticals and continue to innovate in the FinTech domain.