Digital Marketing Director

As a Performance Marketer (Ecommerce Division) at our company, you will be responsible for managing and executing performance marketing campaigns aimed at driving traffic, acquiring new customers, and generating revenue growth. Your role will involve creating and implementing customer acquisition strategies across various paid channels, optimizing marketing activities for ROI, and contributing to the formulation of business growth strategies. Key Responsibilities: - Execute and optimize performance marketing campaigns to maximize traffic, customer acquisition, and revenue growth. - Build and implement customer acquisition strategies across paid channels, ensuring an efficient and diversified acquisition funnel. - Drive performance across all channels, including Facebook, Google, organic, direct, and affiliate sources. Optimize marketing budgets to maximize Cost Per Acquisition (CPA) and scale new customers efficiently. - Regularly evaluate channel performance based on KPIs, conduct A/B tests, and create reports with actionable insights for ongoing optimization. - Oversee digital D2C initiatives to ensure customer delight through on-site and off-site interventions. Focus on metrics such as sales, traffic, engagement, LTV/CAC, and NPS. - Develop and implement innovative 10X growth ideas to discover new ways to grow or optimize existing referral funnels. - Ensure an optimal performance marketing channel mix, including digital media, offline channels, analytics, and CRM. - Actively manage and grow paid campaigns, oversee operations of websites, apps, and content platforms. What You'll Bring to the Team: - 2-4 years of experience in performance marketing, preferably with a D2C brand or agency. Experience in ecommerce is highly preferred. - Proficiency with attribution platforms like Branch, Adjust, and Appsflyer, as well as Google Analytics. - Strong analytical skills with the ability to leverage data, metrics, and consumer behavior trends to drive actionable insights and recommendations. - Expertise in building multi-channel marketing strategies, including affiliate marketing, PPC, social media, and organic growth. - Experience in creating end-to-end online customer journeys that enhance engagement and conversion. Join our team and play a critical role in driving growth and success for our ecommerce division! As a Performance Marketer (Ecommerce Division) at our company, you will be responsible for managing and executing performance marketing campaigns aimed at driving traffic, acquiring new customers, and generating revenue growth. Your role will involve creating and implementing customer acquisition strategies across various paid channels, optimizing marketing activities for ROI, and contributing to the formulation of business growth strategies. Key Responsibilities: - Execute and optimize performance marketing campaigns to maximize traffic, customer acquisition, and revenue growth. - Build and implement customer acquisition strategies across paid channels, ensuring an efficient and diversified acquisition funnel. - Drive performance across all channels, including Facebook, Google, organic, direct, and affiliate sources. Optimize marketing budgets to maximize Cost Per Acquisition (CPA) and scale new customers efficiently. - Regularly evaluate channel performance based on KPIs, conduct A/B tests, and create reports with actionable insights for ongoing optimization. - Oversee digital D2C initiatives to ensure customer delight through on-site and off-site interventions. Focus on metrics such as sales, traffic, engagement, LTV/CAC, and NPS. - Develop and implement innovative 10X growth ideas to discover new ways to grow or optimize existing referral funnels. - Ensure an optimal performance marketing channel mix, including digital media, offline channels, analytics, and CRM. - Actively manage and grow paid campaigns, oversee operations of websites, apps, and content platforms. What You'll Bring to the Team: - 2-4 years of experience in performance marketing, preferably with a D2C brand or agency. Experience in ecommerce is highly preferred. - Proficiency with attribution platforms like Branch, Adjust, and Appsflyer, as well as Google Analytics. - Strong analytical skills with the ability to leverage data, metrics, and consumer behavior trends to drive actionable insights and recommendations. - Expertise in building multi-channel marketing strategies, including affiliate marketing, PPC, social media, and organic growth. - Experience in creating end-to-end online customer journeys that enhance engagement and conversion. Join our team and play a critical role in driving growth and success for our ecommerce division!