Content Manager

As a strategic, technical Content Manager at Quest Global, you will play a crucial role in leading the content marketing initiatives by bridging the gap between technical engineering teams and marketing. Your primary responsibility will be to translate complex warehouse automation, robotics, and supply chain solutions into engaging content that drives lead generation and thought leadership. You will be expected to manage the content calendar, write high-level content, and oversee the brand voice across all digital platforms. Key Responsibilities: - Content Strategy & Creation: Develop and execute a comprehensive content strategy aligned with business objectives, including case studies, whitepapers, blog posts, technical articles, and email campaigns. - Technical Translation: Collaborate with Subject Matter Experts (SMEs), such as robotic engineers and project managers, to create in-depth technical content that highlights the value proposition in intralogistics. - Case Study Development: Produce compelling, ROI-focused case studies detailing warehouse automation projects. - SEO & Digital Marketing: Optimize content for search engines to increase organic traffic, ensuring all content is SEO-friendly. - Editorial Calendar Management: Plan, create, and manage the content calendar to ensure a consistent, timely flow of content across web, social media, and email channels. - Brand Voice Consistency: Ensure all content adheres to the company's brand voice, style, and tone. - Performance Analysis: Monitor and analyze content performance metrics (website traffic, engagement, lead generation) using Google Analytics, adjusting strategies based on data-driven insights. Qualifications: - Experience: You should have 10+ years of experience in content marketing, preferably within a B2B, industrial automation, manufacturing, or logistics firm. - Education: A Bachelors degree in Marketing, Communications, Journalism, or a related field is required. - Skills: - Exceptional writing, editing, and storytelling skills. - Experience with Content Management Systems (CMS) like WordPress. - Proficiency in SEO best practices and tools (e.g., SEMrush, Ahrefs). - Basic knowledge of Adobe Creative Suite or Canva is a plus. - Technical Aptitude: You should possess the ability to understand and articulate complex technical concepts related to Warehouse Management Systems, Automated Storage & Retrieval Systems, and other relevant areas. As a strategic, technical Content Manager at Quest Global, you will play a crucial role in leading the content marketing initiatives by bridging the gap between technical engineering teams and marketing. Your primary responsibility will be to translate complex warehouse automation, robotics, and supply chain solutions into engaging content that drives lead generation and thought leadership. You will be expected to manage the content calendar, write high-level content, and oversee the brand voice across all digital platforms. Key Responsibilities: - Content Strategy & Creation: Develop and execute a comprehensive content strategy aligned with business objectives, including case studies, whitepapers, blog posts, technical articles, and email campaigns. - Technical Translation: Collaborate with Subject Matter Experts (SMEs), such as robotic engineers and project managers, to create in-depth technical content that highlights the value proposition in intralogistics. - Case Study Development: Produce compelling, ROI-focused case studies detailing warehouse automation projects. - SEO & Digital Marketing: Optimize content for search engines to increase organic traffic, ensuring all content is SEO-friendly. - Editorial Calendar Management: Plan, create, and manage the content calendar to ensure a consistent, timely flow of content across web, social media, and email channels. - Brand Voice Consistency: Ensure all content adheres to the company's brand voice, style, and tone. - Performance Analysis: Monitor and analyze content performance metrics (website traffic, engagement, lead generation) using Google Analytics, adjusting strategies based on data-driven insights. Qualifications: - Experience: You should have 10+ years of experience in content marketing, preferably within a B2B, industrial automation, manufacturing, or logistics firm. - Education: A Bachelors degree in Marketing, Communications, Journalism, or a related field is required. - Skills: - Exceptional writing, editing, and storytelling skills. - Experience with Content Management Systems (CMS) like WordPress. - Proficiency in SEO best practices and tools (e.g., SEMrush, Ahrefs). - Basic knowledge of Adobe Creative Suite or Canva is a plus. - Technical Aptitude: You should possess the ability to understand and articulate complex technical concepts related to Warehouse Management Systems, Automated Storage & Retrieval Systems, and other relevant areas.