Consultant, SMB Marketing, India

As a Marketing Consultant at Dell Technologies, you will play a crucial role in shaping customer engagement by developing strategic insights, understanding the market, and forming strong partnerships, particularly in the SMB segment. Your responsibilities will include leading strategic marketing planning efforts, developing go-to-market plans, building partnerships with industry collaborators, translating market insights into actionable strategies, and guiding the team in executing innovative programs. You will also be expected to foster collaboration, innovation, and best practice sharing within the Field Marketing organization. Key Responsibilities: - Lead strategic marketing planning efforts for the SMB segment, defining growth priorities and aligning resources in collaboration with global and regional teams. - Develop and execute integrated go-to-market plans with internal stakeholders such as Product Marketing, Sales, Partner Marketing, and Communications. - Build and maintain strategic partnerships with industry partners, distributors, and ecosystem collaborators to expand market reach and drive demand generation. - Translate market insights and partner feedback into actionable strategies to enhance Dell's SMB portfolio positioning and customer engagement. - Guide the team in designing and executing innovative programs and campaigns that deliver measurable business outcomes. - Play a leadership role within the Field Marketing organization, promoting collaboration, innovation, and best practice sharing across teams and regions. Qualifications Required: - 10+ years of experience in B2B or technology marketing focusing on strategic planning, go-to-market execution, and partnership development. - Ability to translate business goals into cohesive marketing strategies, align stakeholders, and deliver measurable impact. - Strong relationship-building, communication, and influencing skills across internal teams and external partners. - Analytical and planning capabilities to synthesize complex data into clear direction and recommendations. - Passion for the SMB market, understanding of partner ecosystems, and a collaborative approach to drive shared success. Desirable Qualifications: - Bachelor's degree in Marketing, Business, or a related field. - Experience working in regional or global technology organizations. Join Dell Technologies, a family of businesses dedicated to transforming how individuals and organizations work, live, and play. If you are seeking an opportunity to advance your career with cutting-edge technology and innovative minds, we invite you to be part of our team. Dell Technologies is committed to equal employment opportunity and providing a discrimination-free work environment for all employees. Apply now and take the first step towards a rewarding career. As a Marketing Consultant at Dell Technologies, you will play a crucial role in shaping customer engagement by developing strategic insights, understanding the market, and forming strong partnerships, particularly in the SMB segment. Your responsibilities will include leading strategic marketing planning efforts, developing go-to-market plans, building partnerships with industry collaborators, translating market insights into actionable strategies, and guiding the team in executing innovative programs. You will also be expected to foster collaboration, innovation, and best practice sharing within the Field Marketing organization. Key Responsibilities: - Lead strategic marketing planning efforts for the SMB segment, defining growth priorities and aligning resources in collaboration with global and regional teams. - Develop and execute integrated go-to-market plans with internal stakeholders such as Product Marketing, Sales, Partner Marketing, and Communications. - Build and maintain strategic partnerships with industry partners, distributors, and ecosystem collaborators to expand market reach and drive demand generation. - Translate market insights and partner feedback into actionable strategies to enhance Dell's SMB portfolio positioning and customer engagement. - Guide the team in designing and executing innovative programs and campaigns that deliver measurable business outcomes. - Play a leadership role within the Field Marketing organization, promoting collaboration, innovation, and best practice sharing across teams and regions. Qualifications Required: - 10+ years of experience in B2B or technology marketing focusing on strategic planning, go-to-market execution, and partnership development. - Ability to translate business goals into cohesive marketing strategies, align stakeholders, and deliver measurable impact. - Strong relationship-building, communication, and influencing skills across internal teams and external partners. - Analytical and planning capabilities to synthesize complex data into clear direction and recommendations. - Passion for the SMB market, understanding of partner ecosystems, and a collaborative approac