Business Development & Marketing Specialist

As a Sales & Marketing Executive at Bluencore, you will play a crucial role in growing the brand, driving game sales, managing digital outreach, and fostering community engagement. Your multidisciplinary mindset, combining sales acumen, digital expertise, design thinking, and a deep appreciation for board games, will be key to your success in this role. **Key Responsibilities:** - **Business Development & Sales:** - Identify and develop new business opportunities, markets, customer segments, and partnerships. - Generate leads through research, outreach, and networking. - Engage directly with clients to pitch products, build relationships, and close sales. - Negotiate contracts, pricing, and partnership terms. - Understand customer needs and propose tailored game solutions. - **Marketing Strategy & Execution:** - Design and implement comprehensive marketing strategies across web, social media, e-commerce, and retail. - Create and manage digital content campaigns that align with branding and audience engagement goals. - Oversee brand storytelling across channels to foster deeper connections with customers and community. - Build and manage influencer relationships and media collaborations for outreach and PR. - **E-commerce & Platform Management:** - Set up and manage Bluencores presence on e-commerce platforms. - Drive product visibility and conversions through targeted digital advertising and SEO strategies. - Optimize backend operations including cataloguing, reviews, issue resolution, and analytics. - **Project & Cross-functional Coordination:** - Collaborate with internal teams to ensure marketing goals are aligned with product development. - Support product launch campaigns including crowdfunding, pre-orders, and distributor marketing. - Track and report on KPIs, sales funnels, campaign performance, and customer behavior insights. - **Community Engagement & Cultural Impact:** - Represent Bluencore at events, conventions, and online forums. - Foster online communities and gather player feedback for ongoing improvement. - Contribute to conversations around board game culture and its influence on education and storytelling. **Qualifications:** - Bachelor's degree in Marketing, Business, Design, or related field. - 2+ years of experience in sales, marketing, or related roles (experience in the gaming industry is a must). - Strong understanding of digital platforms, social media strategy, and online sales. - Familiarity with visual branding, customer journey design, and service innovation. - Proficient in design thinking, storytelling, and user-centered marketing. - Ability to grasp product nuances, art direction, and how they influence market perception. If you are a strategic thinker with a multidisciplinary mindset, have experience with tools like Canva, Figma, Meta Ads Manager, Google Analytics, Shopify, possess excellent communication and interpersonal skills, and have creative problem-solving and project management experience, then Bluencore is the place for you to showcase your talents in the board game industry. As a Sales & Marketing Executive at Bluencore, you will play a crucial role in growing the brand, driving game sales, managing digital outreach, and fostering community engagement. Your multidisciplinary mindset, combining sales acumen, digital expertise, design thinking, and a deep appreciation for board games, will be key to your success in this role. **Key Responsibilities:** - **Business Development & Sales:** - Identify and develop new business opportunities, markets, customer segments, and partnerships. - Generate leads through research, outreach, and networking. - Engage directly with clients to pitch products, build relationships, and close sales. - Negotiate contracts, pricing, and partnership terms. - Understand customer needs and propose tailored game solutions. - **Marketing Strategy & Execution:** - Design and implement comprehensive marketing strategies across web, social media, e-commerce, and retail. - Create and manage digital content campaigns that align with branding and audience engagement goals. - Oversee brand storytelling across channels to foster deeper connections with customers and community. - Build and manage influencer relationships and media collaborations for outreach and PR. - **E-commerce & Platform Management:** - Set up and manage Bluencores presence on e-commerce platforms. - Drive product visibility and conversions through targeted digital advertising and SEO strategies. - Optimize backend operations including cataloguing, reviews, issue resolution, and analytics. - **Project & Cross-functional Coordination:** - Collaborate with internal teams to ensure marketing goals are aligned with product development. - Support product launch campaigns including crowdfunding, pre-orders, and distributor marketing. - Track and report on KPIs, sales funnels, campaign performance, and customer