Brand Storyteller & Digital Engagement Lead

As a Branding & Social Media Expert at Kochi Kochu, you will play a crucial role in translating the brand's design language into a compelling global narrative. Your responsibilities will span from crafting brand identity to managing social media content, marketing strategies, and overseeing production shoots. Here's a breakdown of what the role entails: **Role Overview:** You will work closely with the founder, creative directors, and production teams in Jaipur and Dubai to shape how the world perceives and engages with Kochi Kochu. Your creative vision and commercial strategy will merge to create a cohesive brand identity that resonates with a global audience. **Key Responsibilities:** - **Branding & Creative Direction:** - Develop and maintain brand identity including color stories, typography, and packaging. - Ensure consistent visuals across digital, print, and retail experiences. - Collaborate with artisans, photographers, and stylists to evolve brand language seasonally. - **Social Media & Content:** - Manage content calendars across various digital platforms. - Create engaging storytelling content and analyze performance metrics for refinement. - Craft narratives that feel intentional and editorial. - **Marketing & Web Presence:** - Plan campaigns, seasonal launches, and growth strategies. - Oversee website content alignment with brand tone, imagery, and UX flow. - Utilize analytics and data insights to inform creative and marketing decisions. - **Production & Shoots:** - Assist in direction, BTS capture, and creative logistics during campaigns and shoots. - Ensure visual integrity and timely execution by coordinating across teams. **Qualifications Required:** - **Creative tools:** Proficiency in Canva, Adobe Photoshop, and basic video editing. - **Digital fluency:** Strong understanding of social media strategy, scheduling, and analytics. - **Marketing & Website understanding:** Experience with campaign planning, ad coordination, and SEO basics. - **Technical awareness:** Comfortable with camera operation, videography, and visual composition. - **Organization:** Proficient in Excel/Google Sheets with excellent attention to detail. As a seasoned professional with 3-6 years of experience in fashion, lifestyle, or creative brand management, you will bring a unique blend of aesthetics and analytics to the role. Your passion for craftsmanship, culture, and brand storytelling will drive you to excel in a dynamic and creative work environment. If you are willing to relocate to Dubai and are excited about shaping the identity of a global slow-fashion brand, Kochi Kochu is the perfect place for you to unleash your creativity and make a meaningful impact. Kindly apply with your portfolio, brand work, or social media case studies with the subject line: Branding & Social Media Kochi Kochu to join us on this exciting journey. As a Branding & Social Media Expert at Kochi Kochu, you will play a crucial role in translating the brand's design language into a compelling global narrative. Your responsibilities will span from crafting brand identity to managing social media content, marketing strategies, and overseeing production shoots. Here's a breakdown of what the role entails: **Role Overview:** You will work closely with the founder, creative directors, and production teams in Jaipur and Dubai to shape how the world perceives and engages with Kochi Kochu. Your creative vision and commercial strategy will merge to create a cohesive brand identity that resonates with a global audience. **Key Responsibilities:** - **Branding & Creative Direction:** - Develop and maintain brand identity including color stories, typography, and packaging. - Ensure consistent visuals across digital, print, and retail experiences. - Collaborate with artisans, photographers, and stylists to evolve brand language seasonally. - **Social Media & Content:** - Manage content calendars across various digital platforms. - Create engaging storytelling content and analyze performance metrics for refinement. - Craft narratives that feel intentional and editorial. - **Marketing & Web Presence:** - Plan campaigns, seasonal launches, and growth strategies. - Oversee website content alignment with brand tone, imagery, and UX flow. - Utilize analytics and data insights to inform creative and marketing decisions. - **Production & Shoots:** - Assist in direction, BTS capture, and creative logistics during campaigns and shoots. - Ensure visual integrity and timely execution by coordinating across teams. **Qualifications Required:** - **Creative tools:** Proficiency in Canva, Adobe Photoshop, and basic video editing. - **Digital fluency:** Strong understanding of social media strategy, scheduling, and analytics. - **Marketing & Website understanding:** Experience with campaign planning, ad coordination, and SEO basics. - **Technical awareness:** Comfortable with camera operation, videography, an