Assistant Vice President - Brand Marketing

As a Branding Strategist, you will be responsible for planning, coordinating, and executing short, medium, and long-term branding strategies to support overall objectives. Your key responsibilities will include: - Leading the brand identity through consumer research and nurturing communication touchpoints. - Collaborating with teams for media planning to ensure effective brand promotion. - Driving the brand outlook, including enhancing social media brand presence. - Studying competitive landscape insights and conducting marketing analysis for product life cycle improvements. - Establishing reporting and information sharing cadence with key senior stakeholders. - Collaborating with various stakeholders across Product, Tech, Customer Support, and UX teams on key projects. - Defining brand budget and contributing to the annual planning process. You are expected to be highly proficient in the following areas, with demonstrated experience: - Making significant contributions to the growth of a category. - Extensive experience and deep expertise in content marketing. - Exceptional people management skills to foster a collaborative and productive team environment. - Proven ability to thrive and excel in fast-paced, dynamic settings. In addition to the above responsibilities and qualifications, the ideal candidate will have 10 years of brand experience in the Internet/Ecommerce/Gaming Industry and a strong intent to acquire better product knowledge. As a Branding Strategist, you will be responsible for planning, coordinating, and executing short, medium, and long-term branding strategies to support overall objectives. Your key responsibilities will include: - Leading the brand identity through consumer research and nurturing communication touchpoints. - Collaborating with teams for media planning to ensure effective brand promotion. - Driving the brand outlook, including enhancing social media brand presence. - Studying competitive landscape insights and conducting marketing analysis for product life cycle improvements. - Establishing reporting and information sharing cadence with key senior stakeholders. - Collaborating with various stakeholders across Product, Tech, Customer Support, and UX teams on key projects. - Defining brand budget and contributing to the annual planning process. You are expected to be highly proficient in the following areas, with demonstrated experience: - Making significant contributions to the growth of a category. - Extensive experience and deep expertise in content marketing. - Exceptional people management skills to foster a collaborative and productive team environment. - Proven ability to thrive and excel in fast-paced, dynamic settings. In addition to the above responsibilities and qualifications, the ideal candidate will have 10 years of brand experience in the Internet/Ecommerce/Gaming Industry and a strong intent to acquire better product knowledge.