Area Sales Manager

Job Description for Area Sales Manager- Govt Tender business

Key Responsibilities
1. Government & Institutional Sales Management
Manage and grow sales across Central & State Government, PSU, ESI, CGHS, Defence, Railways, and Medical Colleges.
Develop annual and quarterly business plans for Government accounts.
Achieve assigned revenue, collection, and market share targets.

2. Tender & Contract Management
Identify, evaluate, and track upcoming government tenders.
Coordinate preparation, submission, and follow-up of tenders ensuring technical, commercial, and statutory compliance.
Work closely with pricing, regulatory, production, and logistics teams for timely tender participation.
Manage rate contracts, extensions, amendments, and renewals.

3. Key Account Relationship Management
Build and maintain strong relationships with:
Procurement committees
Hospital administrators
Key decision-makers and influencers
Conduct regular account reviews and engagement programs.
Resolve operational, supply, and post-order issues proactively.

4. Order Execution & Supply Coordination
Ensure smooth order execution from PO receipt to final delivery.
Coordinate with supply chain, production, and finance to avoid delays and penalties.
Monitor dispatches, invoicing, and documentation as per government norms.

5.Pricing, Profitability & Compliance:- Recommend competitive and compliant pricing for government business

6. Market Intelligence & Business Development
Track competitor activities, pricing trends, and policy changes.
Identify opportunities for new product introduction in government institutions.
Support inclusion of products in hospital formularies and essential drug/device lists.