Analyst, Marketing Analytics

As a Digital & Marketing Analytics professional, your role will involve analyzing performance across web, social, and digital campaigns using tools such as Google Analytics (GA4), Google Tag Manager (GTM), and platform-native analytics tools. You will be responsible for monitoring and measuring digital engagement, traffic sources, user behavior, and conversion paths to generate actionable insights. Collaborating with marketing stakeholders, you will define KPIs, measure campaign effectiveness, and support optimization efforts. Additionally, you will create and automate dashboards to meet the needs of global marketing teams. Key Responsibilities: - Analyze performance across web, social, and digital campaigns using tools such as Google Analytics (GA4), Google Tag Manager (GTM), and platform-native analytics tools. - Monitor and measure digital engagement, traffic sources, user behavior, and conversion paths to generate actionable insights. - Partner with marketing stakeholders to define KPIs, measure campaign effectiveness, and support optimization. - Create and automate dashboards to support the needs of global marketing teams. Your role will also involve designing, developing, and maintaining dashboards using Tableau to support both strategic and operational decision-making. You will translate complex marketing and digital data into intuitive, visual narratives and utilize SQL and other data tools to manage, transform, and automate data flows. It will be your responsibility to ensure dashboards are accurate, scalable, user-friendly, and performance optimized. Supporting development using Tableau Prep where needed for upstream data shaping and maintaining data infrastructure to support the Marketing Analytics function are also key aspects of this role. Key Responsibilities: - Design, develop, and maintain dashboards using Tableau for strategic and operational decision-making. - Translate complex marketing and digital data into intuitive, visual narratives. - Utilize SQL and other data tools to manage, transform, and automate data flows. - Ensure dashboards are accurate, scalable, user-friendly, and performance optimized. - Support development using Tableau Prep and maintain data infrastructure for Marketing Analytics. In addition, you will collaborate with digital and technology teams to implement tagging strategies through Google Tag Manager and ensure clean data capture. Supporting scalable, automated data pipelines and transformations, operating within an agile working environment, and using tools like JIRA for task tracking, delivery, and sprint planning will be part of your responsibilities. You will also work closely with developers, analytics, and business partners to align tracking requirements with reporting needs, manage multiple projects, prioritize work, and ensure timely delivery of results. Key Responsibilities: - Collaborate with digital and technology teams to implement tagging strategies through Google Tag Manager. - Support scalable, automated data pipelines and transformations for marketing analytics. - Operate within an agile working environment and use tools like JIRA for task tracking and sprint planning. - Work closely with developers, analytics, and business partners to align tracking requirements with reporting needs. - Manage multiple projects, prioritize work, and ensure timely delivery of results. Qualifications Required: - Minimum 2 years of experience in digital marketing analytics, web analytics, or business intelligence within a marketing-focused environment. - Hands-on experience with Google Analytics (GA4), Google Tag Manager (GTM), and social media analytics platforms (e.g., LinkedIn Ads, Meta Business Suite). - Strong proficiency in Tableau for building dashboards and visualizations; experience with Tableau Prep is a plus. - Solid foundation in SQL for data querying, transformation, and analysis. - Familiarity with Python or Alteryx for data prep or automation is a strong plus. - Exposure to agile ways of working, including sprint-based delivery and use of tools like JIRA. - Comfort working with structured and semi-structured data from various digital and marketing platforms. - Experience working with relational databases and performing ETL processes. - Advanced skills in Excel and PowerPoint, with the ability to turn complex data into clear, executive-level deliverables. - Excellent problem-solving and storytelling skills, with the ability to synthesize analysis into actionable insights. - Strong communication and collaboration skills to work effectively with senior stakeholders in a fast-paced environment. - Meticulous attention to detail, a commitment to data accuracy, and a delivery-oriented, proactive mindset. - Excellent organizational and project management skills, with the ability to juggle multiple priorities. Please note: The above job description is tailored to the specific requirements of the role and may require additional qualifications or experiences