Analyst - B2B Marketing Services/Marketing Operations

Role Overview: As an Analyst, B2B Marketing Services Marketing Operations at Mastercard, you will be at the intersection of strategy, execution, and measurement. Your role involves blending campaign execution and performance management to provide data-driven marketing insights. Reporting to the Director of Marketing Operations within the Services Marketing Operations & Digital team, you will work alongside a growing team of savvy B2B marketers and collaborate closely with cross-functional teams across the business. Key Responsibilities: - Collaborate with global demand generation, field marketing, product marketing, partner marketing, customer marketing, and digital teams to support cross-channel campaign setup and execution in various marketing automation platforms. - Build, test, and deploy emails, landing pages, forms, and trigger-based workflows according to campaign briefs and timelines. - Ensure campaign assets are QAd and comply with brand, meet Mastercard's high quality standards, and meet data privacy requirements. - Enhance collaboration with Asia Pacific marketing teams to simplify and unify global marketing campaign operations. - Keep Mastercard Services on the cutting edge of B2B marketing, bringing fresh ideas and innovative approaches to the table. - Perform lead list uploads and data imports into marketing automation and CRM platforms with a strong focus on data cleanliness, deduplication, and segmentation. - Monitor lead flow between marketing systems and CRM (such as Salesforce), ensuring proper attribution, link tracking, lead source tracking, and funnel progression. - Assist in managing lead scoring, routing logic, and lifecycle status updates. - Develop and maintain campaign performance dashboards and reports (email performance, lead generation, MQL pipeline contribution). - Analyze and share insights on campaign ROI, conversion rates, and funnel performance to inform marketing strategy. - Support A/B testing and performance optimization initiatives. - Act as a power user of key MarTech platforms (Salesforce Marketing Cloud, Marketo, Salesforce, Tableau, or similar). - Maintain documentation of marketing operations processes and system configurations. - Identify and implement improvements to workflows, integrations, and governance to increase marketing efficiency and scalability. Qualifications Required: - Several years of work experience in B2B marketing performing campaign execution. - Experience in B2B, SaaS, and/or Professional Services industries is preferred. - Bachelor's or master's degree (or equivalent experience) in marketing, business, analytics, engineering, or a related field. - 2+ years hands-on experience with Marketing Automation Platforms (Salesforce Marketing Cloud preferred or Marketo/HubSpot) and CRM Systems (Salesforce preferred). - Strong understanding of B2B lead management processes and funnel metrics. - Proficient in Microsoft Office including Excel, PowerPoint, and data visualization tools (Tableau, PowerBI). Role Overview: As an Analyst, B2B Marketing Services Marketing Operations at Mastercard, you will be at the intersection of strategy, execution, and measurement. Your role involves blending campaign execution and performance management to provide data-driven marketing insights. Reporting to the Director of Marketing Operations within the Services Marketing Operations & Digital team, you will work alongside a growing team of savvy B2B marketers and collaborate closely with cross-functional teams across the business. Key Responsibilities: - Collaborate with global demand generation, field marketing, product marketing, partner marketing, customer marketing, and digital teams to support cross-channel campaign setup and execution in various marketing automation platforms. - Build, test, and deploy emails, landing pages, forms, and trigger-based workflows according to campaign briefs and timelines. - Ensure campaign assets are QAd and comply with brand, meet Mastercard's high quality standards, and meet data privacy requirements. - Enhance collaboration with Asia Pacific marketing teams to simplify and unify global marketing campaign operations. - Keep Mastercard Services on the cutting edge of B2B marketing, bringing fresh ideas and innovative approaches to the table. - Perform lead list uploads and data imports into marketing automation and CRM platforms with a strong focus on data cleanliness, deduplication, and segmentation. - Monitor lead flow between marketing systems and CRM (such as Salesforce), ensuring proper attribution, link tracking, lead source tracking, and funnel progression. - Assist in managing lead scoring, routing logic, and lifecycle status updates. - Develop and maintain campaign performance dashboards and reports (email performance, lead generation, MQL pipeline contribution). - Analyze and share insights on campaign ROI, conversion rates, and funnel performance to inform marketing strategy. - Support A/B testing and performance optimiz